Automechanika Launches Body & Paint World Championships

Automechanika is holding the first international Body & Paint competition in the exhibition’s history, in association with DeBeer Refinish, Octotal and SATA. Body shop professionals will be competing against one another at six Automechanika shows worldwide, from England to China, with the national event winners to travel to Automechanika Frankfurt for the grand finale from 8 to 12 September 2020.

Automechanika Frankfurt will be the first Automechanika event to feature Body & Paint as an independent product category in 2020, and organisers are celebrating the occasion by launching an international competition, with events taking place in six countries.

Body & Paint professionals will go head to head and compete with other national body shops by designing the bonnet of a car, using the country in which the local Automechanika fair is being held as their inspiration. The event series will be launched for the first time at Automechanika Birmingham from 4 to 6 June 2019, and will be followed by competitions in Johannesburg, Shanghai, Dubai and Mexico City. In each location, a panel of experts will pick a national winner, who will then get to go to Frankfurt for the finals. In addition, trade visitors will be able to help select the people’s choice winner by voting for their personal favourites at the event and online.

The competition criteria include design uniqueness, the link between the design and the country in which the local Automechanika event is taking place, the use of various techniques (effects, matt/glossy finish, etc.), a harmonious colour palette and the type of spray guns used, and workshop safety considerations and the use of environmentally friendly products. Work that relies solely on transfers or airbrushing is not the focal point of this contest.

Kick-off in Birmingham

The first stage of the contest will take place at Automechanika Birmingham from 4 to 6 June 2019. With the support of Debeer Refinish and Octoral as headline sponsor, as well as SATA and the UK’s NBRA (National Body and Repair Association), various workshop teams will be presenting their designs at the event while offering visitors insight into the creation of their artwork with photos and videos.

“It is great to be able to see the creativity and artistry with which the painters approach their task,” said Wineth Malvar, Global Marketing Director – Brand, Channel & Segment, Automotive Finishes Division for Sherwin-Williams. “We are proud to be a part of this industry and are looking forward to seeing what the first round of the competition has to offer at Automechanika Birmingham.”

You can take part: Design or vote

Does your team belong on the ‘Mount Olympus’ for paintwork? Then submit your application now at www.automechanika.com/competition for the event venue of your choice. Sponsors will select the participants and – with a bit of skill and creativity (because luck has nothing to do with it) – you can earn an invitation to the finals in Frankfurt.

All Automechanika visitors are welcome to visit the special event showcase on location and help select the people’s choice winner – or you can vote online at www.automechanika.com/competition. Voting opens on the first day of the respective trade fair and continues for 14 days.

Competition locations and dates:

Automechanika Birmingham                                 4-6 June 2019
Automechanika Johannesburg                              18-21 September 2019
Automechanika Shanghai                                      3-6 December 2019
Automechanika Dubai                                            7-9 June 2020
INA PAACE Automechanika Mexico City            22-24 July 2020
Automechanika Frankfurt                                       8-12 September 2020

Automechanika Frankfurt Broadens Its Scope

The leading international trade fair for the automotive aftermarket is creating new structures for the 2020 event, both thematically and physically, on the exhibition site. Organisers say the portfolio will now be more clearly organised, particularly in the fields of workshop equipment and future mobility.

Automechanika Frankfurt will feature a strongly differentiated portfolio when it takes place from 8 to 12 September 2020. The event is taking advantage of the reconstruction of Hall 5 to “create important synergies” on the exhibition grounds and bring related themes together in the same locations. In future, products and solutions in the ‘Accessories & Customizing’ area will be grouped together in Hall 12, ensuring that this theme can be found in the direct vicinity of the workshop exhibition in Halls 8 and 9, which will now be called ‘Diagnostics & Repair’.

For the first time, the product groups based in Hall 11 will receive their own designation from the next Automechanika – ‘Body & Paint’. They will be supplemented by a comprehensive supporting programme in the adjacent Portalhaus.

The Festhalle will continue to serve as the stage for “tomorrow’s mobility” and will now focus in particular on ‘Mobility as a Service & Autonomous Driving’ and ‘Alternative Drive Systems & Fuels’. Organisers say the classic cars business was extremely popular at Automechanika 2018 and will be expanded further. Synergies were also achieved for workshop and tyre retailers at the last event, so Automechanika 2020 will be expanding to include the new ‘Tires & Wheels’ product group. This theme will remain in Hall 12, where it will be found alongside ‘Car Wash & Care’.

New brand presentation

Every two years Automechanika revamps its brand presentation, which features on the cover of the current trade fair catalogue, as well as in the event’s advertisements, posters and websites.

“‘Excellence in every detail’ – our kick-off campaign offers our customers a clear brand promise,” said Olaf Musshoff, Director of Automechanika Frankfurt. “We want our presentation to showcase the wide variety of products at the trade fair, an array that has long since moved past cars.”

The new theme now features three types of vehicles for the first time: cars, trucks and motorcycles. The vehicles have been composed from car parts and accessories that were made available for photographs by Automechanika exhibitors. The theme comprises hundreds of car parts that have been photographed and combined digitally.