Trade Shows, Trade Shows, Trade Shows

Automechanika Frankfurt Broadens Its Scope

The leading international trade fair for the automotive aftermarket is creating new structures for the 2020 event, both thematically and physically, on the exhibition site. Organisers say the portfolio will now be more clearly organised, particularly in the fields of workshop equipment and future mobility.

Automechanika Frankfurt will feature a strongly differentiated portfolio when it takes place from 8 to 12 September 2020. The event is taking advantage of the reconstruction of Hall 5 to “create important synergies” on the exhibition grounds and bring related themes together in the same locations. In future, products and solutions in the ‘Accessories & Customizing’ area will be grouped together in Hall 12, ensuring that this theme can be found in the direct vicinity of the workshop exhibition in Halls 8 and 9, which will now be called ‘Diagnostics & Repair’.

For the first time, the product groups based in Hall 11 will receive their own designation from the next Automechanika – ‘Body & Paint’. They will be supplemented by a comprehensive supporting programme in the adjacent Portalhaus.

The Festhalle will continue to serve as the stage for “tomorrow’s mobility” and will now focus in particular on ‘Mobility as a Service & Autonomous Driving’ and ‘Alternative Drive Systems & Fuels’. Organisers say the classic cars business was extremely popular at Automechanika 2018 and will be expanded further. Synergies were also achieved for workshop and tyre retailers at the last event, so Automechanika 2020 will be expanding to include the new ‘Tires & Wheels’ product group. This theme will remain in Hall 12, where it will be found alongside ‘Car Wash & Care’.

New brand presentation

Every two years Automechanika revamps its brand presentation, which features on the cover of the current trade fair catalogue, as well as in the event’s advertisements, posters and websites.

“‘Excellence in every detail’ – our kick-off campaign offers our customers a clear brand promise,” said Olaf Musshoff, Director of Automechanika Frankfurt. “We want our presentation to showcase the wide variety of products at the trade fair, an array that has long since moved past cars.”

The new theme now features three types of vehicles for the first time: cars, trucks and motorcycles. The vehicles have been composed from car parts and accessories that were made available for photographs by Automechanika exhibitors. The theme comprises hundreds of car parts that have been photographed and combined digitally.