March 2022 CIECAST Webinar To Discuss Communication Technology

March 2022 CIECAST Webinar To Discuss Communication Technology

The Collision Industry Electronic Commerce Association’s (CIECA) next CIECAST webinar, titled ‘Using Technology to Communicate Effectively With Customers’, is scheduled for 24 March at 11 AM PST.

The one-hour webinar will feature Dean Fisher, Collision President of Driven Brands, the largest automotive services business in North America, and Jim Keller, President and COO of 1Collision, a network of independently owned collision repair centres.

During the one-hour live broadcast, Paul Barry, CIECA’s Executive Director, will ask Fisher and Keller to discuss the business challenges they are currently facing and foresee occurring in the future.

Topics will include:

  • Technology integration and communication
  • ADAS and calibration
  • The impact of locating OEM repair procedures
  • Challenges regarding the repair of EVs

A question-and-answer session will follow the presentation.

CIECA is inviting all industry segments, including its members and non-members, to attend. CIECA says attendees can earn Automotive Management Institute (AMi) credit toward an industry-recognised, professional designation and specialty degree by attending this webinar.

“The collision repair industry encompasses tens of thousands of body shops ranging from large MSOs with hundreds of locations to the independent working out of a single shop,” Barry said. “The one thing they all have in common is a need for technology that allows them to communicate effectively with their customers and trading partners.”

Fisher has more than 40 years’ experience in the automotive industry. In his current role, Fisher is focused on helping franchisees maximise growth, profitability and operational excellence.

Keller also has more than 40 years’ experience in the collision industry, including as an MSO operator and partner in an early consolidator. His former positions include the Wisconsin State Chair and national committee member of I-CAR, ASA chairman, co-chair of CIC’s Industry Relations Committee and an instructor for the 3M Arms Management workshop. He is also an inductee in the Collision Industry Hall of Eagles.

To register for the webinar, click here.