BASF Becomes BMW Paint Related Products Partner

BASF Becomes BMW Paint Related Products Partner

BASF will be a preferred partner for the sale of paint related products to the BMW global refinish network for the next two years.

According to BASF, its premium refinish brands Glasurit and R-M are existing preferred partners for the supply of paint solutions. With the addition of paint related products including RODIM, BASF has strengthened its offer in line with the growth strategy of BMW. The company says the latest agreement includes paint related products to BMW authorised dealers and body shop networks around the world.

“We are very excited to bring RODIM as part of a complete one stop shop offer to BMW,” said Chris Jackman, Director of Strategic Account Management at BASF Automotive Refinish Coatings Solutions. “RODIM benefits from BASF’s extensive experience in the coatings business and is perfectly aligned with our paint brands to help body shops streamline processes and optimise results. As a reliable and trusted total solutions partner, we ensure BMW customers have access to the best combination of solutions to drive performance efficiently and safely.”

The company says RODIM is a perfect fit for BASF’s branded refinish paint and paint processes and offers a choice of standard and premium accessories for personal protection, raising overall standards on the shop level to optimise performance.

BASF says Glasurit and R-M continue to be recommended for refinish paint repairs of BMW and MINI cars at all BMW authorised dealers and body shop networks in 44 markets around the world, including Australia. The current agreement includes a portfolio of paint, training and digital colour solutions, along with BASF’s body shop management tools.