Istanbul, the commercial and financial hub of the Turkish republic, is once again in the focus of the automotive industries: Automechanika Istanbul, the region’s most comprehensive event for the automotive industry opens its doors from 10th to 13th of April, 2014, at the TUYAP Exhibition Centre in Istanbul.
The Automechanika Istanbul fair opens with record-breaking numbers this year: More than 1,300 exhibitors will occupy 12 halls and more than 35.000 m2 (2013: 27.000 m2) of the exhibition center. Some 700 exhibitors come from Turkey while around 600 exhibitors come from abroad. “Internationality has always been the key advantage of Automechanika Istanbul”, explains Aleksandar Medjedovic, Managing Director of Messe Frankfurt Istanbul, the co-organizer of the fair. “The number of international participants for this year is a sign of success for everybody: the Automechanika Brand, the teams behind the fair, but most of all for the Turkish automotive market and the surrounding markets as well. Combining the constant demand for importing the latest technology for car manufacturers and suppliers with the global power of the Turkish manufacturers of parts and components has proven to be a winning combination.”
The 2014 edition of Automechanika Istanbul features a long list of novelties: the fair has changed into an annual cycle and takes place now every year in April. The entire event has been restructured according to product groups, with several new sections such as: Batteries, Wheels & Tyres, Lubricants. Many new services are being introduced to the visitors: a refined APP for easy navigation through the fair, a brand new visitor registration system to minimize waiting time and an entire new hall dedicated to exhibitors from the Far East showing the “Best of Asia”.
Alexander Kühnel, General Manager of Hannover Fairs Turkey, explains: “Presenting novelties means being ahead of the competition. Like this, Automechanika Istanbul has grown to be the leading and largest fair of its kind in Turkey and in the region. With our annual cycle we are now even closer to the most important automotive industries in the world. A 10% growth of the fair in all aspects shows us that we are hitting the nerve of those industries.”
“The Automotive sector in Turkey remains on first rank amongst all industries. The industries are working towards ambitions growth goals such as reaching two million production units in car manufacturing, exceeding an overall industry export volume of 50 billion Euro and employing a workforce of some 600,000. All this makes Turkey a massive automotive hub for the region and Automechanika Istanbul 2014 is taking place in the very heart of this”, state Medjedovic and Kühnel.
Apart from individual exhibitors from all four corners of the globe, country pavilions from Argentina, Austria, France, Germany,HongKong, Italy, Pakistan, Serbia, Singapore, Spain, Taiwan, Tunisia, UK, USA will show the best from their national production. A novelty will be two Regional Group Participations: exhibitors from Southeast Europe and from the countries of the Pacific Alliance (Mexico, Chile, Peru, Colombia) will be participating two group displays.
In addition, the rhythm of Latin America will be beating at Automechnika Istanbul: Argentina will take centre stage in 2014 as the partner country, with a special showcase for Argentinian automotive exporters, highlighting the opportunites of trade with Argentina.
For more information and pictures please visit www.automechanika.com.tr