Mercedes-AMG has this week opened a new stand-alone, full-service showroom to showcase its performance vehicle range in Sydney. To be known as AMG Sydney, it is the first dedicated sales-and-service showroom for Mercedes-AMG vehicles in the world.
Prominently positioned adjacent to the Kingsford Smith Airport domestic terminals, the new showroom represents the sports car and performance brand in a discrete architecture for the first time in Australia, and will present customers with an immersive yet approachable brand experience.
Tobias Moers, Chairman of the Board of Management of Mercedes AMG GmbH said “We are very proud to open our second stand-alone store here in Sydney. It is a great chance to underline the importance of the Australian market to our brand and to ensure that our customers can experience the AMG spirit as well as the ideal service for their car – everything of course Affalterbach approved.”
AMG Sydney Dealer Principal Vaughan Blackman promises “a benchmark AMG centre that will offer the best in AMG sales, service, parts and finance”.
A dedicated team has been selected to deliver on this promise and includes an AMG Brand Manager, sales specialists and AMG technicians – all of whom are graduates of the Mercedes-AMG training academy in Affalterbach, Germany.
The opening of the flagship showroom fittingly celebrates Mercedes-AMG’s 50th Anniversary. “AMG Sydney is the result of the vision, hard work, and dedication of a team of people from Australia and around the world,” Blackman said.