Volkswagen do Brasil will develop a vehicle completely in-house to be produced later in Europe and sold in other international markets.
Volkswagen hopes to strengthen the economic significance of Volkswagen do Brasil with the regionalisation of the South American market. Through 2020, Volkswagen is investing approximately R$7 billion in Brazil for the development of new products, digitalisation and technological innovations and began in 2016. This is based on a restructuring program introduced by Volkswagen to support business opportunities in the South American market.
“The internationalisation of Volkswagen began 60 years ago with construction of the plant in Anchieta, Brazil,” said Ralf Brandstaetter, Chief Operating Officer of Volkswagen Passenger Cars. “South America has been an important market for Volkswagen ever since. We are strengthening our regionalisation strategy with these investments.”
Under its regionalisation strategy, the company launched a product offensive with 20 new models for Brazil as the key market in the region.
“For the first time in our history, we will be offering our very own vehicle concept on the international market, and sharing design, technology and know-how from Brazil with the world,” said Pablo Di Si, President and CEO of Volkswagen Latin America.
The vehicle premiere is planned for spring 2020. Production will commence at the Anchieta plant in the same year and the vehicle will also be built in Europe from 2021.