Tradiebot Industries has announced that Beth Rutter, a long-time collision industry professional, will lead the company’s expansion into the North American market.
Rutter has over 20 years of leadership experience in the collision repair industry to which will help in her new role as Director of Industry and Customer Engagement in North America.
“I’m energised by the opportunity to join Tradiebot during this crucial moment in our industry,” said Rutter. “The prevalence of advanced driver-assist systems, increased use of composite materials and the ever-increasing need for qualified technicians has created a perfect storm for our industry. Now more than ever, repair procedures, tools and equipment need to be as technologically advanced as the systems that have been damaged, and Tradiebot’s augmented and virtual reality solutions are more than equal to the task.
“I am excited to join CEO Mario Dimovski and partners for this incredible opportunity and look forward to working closely with their talented team to introduce Tradiebot’s immersive training technology to the North American market.”
Tradiebot says Rutter specialises in post-secondary education programmes and digital training environments. Her current role in a United States based pilot programme has allowed her to match her technical background with her leadership skills by building a mentorship programme that supports entry level technicians in the workforce while they earn their degrees at college.
Rutter serves on the Collision Industry Conference’s Education and Training Committee, Talent Pool Committee and the Scholarship Committee at the Women’s Industry Network where she is currently building a mentorship programme for young female scholarship winners.
“The expansion for Tradiebot into the American market has been in planning for some time and I am delighted we have appointed Beth Rutter to head industry and customer engagement,” said Mario Dimovski, CEO of Tradiebot Industries. “Beth possesses the right approach and deep understanding of Tradiebot’s vision, culture and mission that will be vital as we introduce the Tradiebot advanced technologies to the local market and set up trading offices in the region.
“We have had strong interest from key stakeholders in the North American collision industry and support from industry bodies has been very positive. Over the past two years I have made several trips to the USA, taking part in industry events and building our network of like-minded business associates with a shared interest in digital transformation within the collision repair industry. These relationships have formed a solid foundation for the introduction of our augmented and virtual reality technology solutions to the North American market, and these solutions will have a huge impact on the way training and information is delivered in the near future in not only collision facilities, but also training centres and schools.”
Rutter will manage all North American industry and customer engagement for Tradiebot and focus on promoting the company’s virtual training products and education gaming technologies working with schools, industry and collision repair businesses to better connect with future apprentices. The solution uses latest hardware and software products from global brands such as Intel, Oculus and Google Firebase in aiming to provide the best possible engagement and user experience.