Messe Frankfurt, the convener of the Automechanika fairs, has announced the postponement of its flagship Automechanika Frankfurt exhibition. Organisers said the trade show was delayed due to the difficult conditions resulting from the coronavirus pandemic and measures taken to stem its spread, including event bans and travel restrictions that continue to be extended on a regular basis.
Automechanika Frankfurt, along with its customers, partners and supporting associations have agreed to postpone the Automechanika Frankfurt event that was originally scheduled to take place from 8 to 12 September 2020. The new dates announced are 14 to 18 September 2021, effectively meaning that the show will be postponed more than a year after its original date.
“It simply would not have been possible for many of the exhibitors and visitors from over 180 countries to take part in the event under the conditions currently prevailing or those expected at that time, said Olaf Musshoff, Director Automechanika Frankfurt. “In agreement with exhibitors, representatives from industry, workshops and retail, associations and partners, we have rescheduled the event for autumn 2021.”
|Olaf Musshoff.||Detlef Braun.|
Automechanika Frankfurt will then resume its biennial rotation – the event will now take place in odd-numbered years.
“Our top priority is ensuring the health and safety of everyone – exhibitors and visitors alike – taking part in the event,” said Detlef Braun, Member of the Executive Board of Messe Frankfurt. “With waves of the pandemic moving around the globe and many countries not expecting it to peak until the summer, I am certain that the decision to postpone Automechanika until September 2021 is the right one. Over the past two weeks in particular, we have been engaged in intensive discussions with our customers, partners and supporting associations, and they sent us a clear signal. By holding the event in 2021, we are responding to our customers’ wishes.”
18:30 AEST: Story updated with comment from Detlef Braun.
Automechanika Frankfurt will collaborate with the Automotive Parts Remanufacturers Association (APRA) to present a theme on remanufacturing as part of a special ‘Automechanika Remanufacturing Day’.
APRA is a global association for companies in the motoring remanufacturing sector with around 600 member companies, 120 of which can be found in Europe. The company says it represents the interests of the remanufacturing industry and plays a key role in ongoing efforts to achieve a circular economy.
“With APRA, we have secured an expert partner that is one of the most important organisations in the remanufacturing sector,” said Olaf Musshoff, Director of Automechanika Frankfurt. “In a time where climate change and environmental protection are of such concern, the circular economy and remanufacturing are more important than ever.”
Remanufacturing is a standardised industrial process where car parts are rebuilt to a state as good as or better than the original part with equivalent performance. The process requires that all technical specifications, including design, quality and testing standards, are satisfied. Industrially remanufactured parts come with the same guarantee as new parts.
A green remanufacturing logo has been developed that will be placed on stands to identify exhibitors offering relevant products in order to raise the profile of the theme at the show. Starting in mid-July, the Automechanika Frankfurt website will provide information on exhibitors in the ‘Special Interest – Remanufacturing’ section. Before the feature goes online, APRA and Automechanika will assess the exhibiting companies according to a specific criteria.
Specialist presentations will be given on the day which will talk about the latest developments in the industry. Participants will be able to talk to experts and industry insiders and there will be opportunities for networking.
Automechanika Frankfurt will take place from 8 to 12 September 2020.
The leading international trade fair for the automotive aftermarket is creating new structures for the 2020 event, both thematically and physically, on the exhibition site. Organisers say the portfolio will now be more clearly organised, particularly in the fields of workshop equipment and future mobility.
Automechanika Frankfurt will feature a strongly differentiated portfolio when it takes place from 8 to 12 September 2020. The event is taking advantage of the reconstruction of Hall 5 to “create important synergies” on the exhibition grounds and bring related themes together in the same locations. In future, products and solutions in the ‘Accessories & Customizing’ area will be grouped together in Hall 12, ensuring that this theme can be found in the direct vicinity of the workshop exhibition in Halls 8 and 9, which will now be called ‘Diagnostics & Repair’.
For the first time, the product groups based in Hall 11 will receive their own designation from the next Automechanika – ‘Body & Paint’. They will be supplemented by a comprehensive supporting programme in the adjacent Portalhaus.
The Festhalle will continue to serve as the stage for “tomorrow’s mobility” and will now focus in particular on ‘Mobility as a Service & Autonomous Driving’ and ‘Alternative Drive Systems & Fuels’. Organisers say the classic cars business was extremely popular at Automechanika 2018 and will be expanded further. Synergies were also achieved for workshop and tyre retailers at the last event, so Automechanika 2020 will be expanding to include the new ‘Tires & Wheels’ product group. This theme will remain in Hall 12, where it will be found alongside ‘Car Wash & Care’.
New brand presentation
Every two years Automechanika revamps its brand presentation, which features on the cover of the current trade fair catalogue, as well as in the event’s advertisements, posters and websites.
“‘Excellence in every detail’ – our kick-off campaign offers our customers a clear brand promise,” said Olaf Musshoff, Director of Automechanika Frankfurt. “We want our presentation to showcase the wide variety of products at the trade fair, an array that has long since moved past cars.”
The new theme now features three types of vehicles for the first time: cars, trucks and motorcycles. The vehicles have been composed from car parts and accessories that were made available for photographs by Automechanika exhibitors. The theme comprises hundreds of car parts that have been photographed and combined digitally.