The Australian Automotive Aftermarket Association (AAAA) has created two new senior leadership roles – Head of Operations and Strategy, and Head of Membership and Marketing – which it says are designed to add more membership value and drive strategic opportunities that will benefit the broader industry.
“With recent growth of the Association and the scope of work we are undertaking for our members and the broader industry, it is important that we bolster our resources to fulfil our purpose and strategic objectives,” said Stuart Charity, CEO of the AAAA. “These new leadership roles will help AAAA to have a clear strategic direction and drive efficiencies and growth that will benefit members.
“The appointments made to fill the new roles bring an enormous amount of talent, experience and leadership capability into our organisation. They will provide expertise and resources needed to help drive the strategic direction and growth of our business as we continue to expand our industry influence and membership value.”
The AAAA said Tiffany Conway was appointed as Head of Membership and Marketing to deliver a comprehensive membership strategy to drive sustained growth and member satisfaction. Conway will also lead AAAA public relations efforts, manage major communication and education campaigns, and provide leadership and oversight of the membership, marketing, major events and publication teams.
According to the AAAA, Conway has over 20 years’ experience in senior membership and marketing roles. She has experience working in not-for-profit organisations, including The Guild Group (Pharmacy Guild of Australia) and the Royal Automobile Club of Victoria (RACV), and holds a Bachelor of Arts (English and Sociology) and Associate Diploma in Business and Marketing.
“Tiffany’s experience in strategic membership and marketing roles shines through. She has the perfect mix of strategic marketing focus and consistent results in membership satisfaction and growth to take the Association forward,” said Charity.
For the Head of Operations and Strategy position, the AAAA appointed John Braden to manage operations and finances. The association said he will also work closely with the CEO to drive the strategic direction and growth of the business and assist in the development and roll out of new commercial opportunities.
Braden also has over 20 years’ experience in senior finance and commercial roles with Ford, Toyota and BMW in Australia, along with BMW in Europe. He has served on a number of company boards and holds a Bachelor of Commerce (Banking and Finance) and Associate Diploma in Business.
“With a unique mix of strategic ability and demonstrated success in the automotive sphere, John’s strong commercial background, financial acumen and strategic focus will provide a strong foundation for future growth that will strengthen the AAAA, our membership and the broader industry.” said Charity.