Axalta Unveils StarLite As Its Automotive Colour Of The Year 2018

Axalta Coating Systems announced the release of StarLite, its 2018 Automotive Colour of the Year. StarLite is a modern, technology-savvy, premium colour for vehicles of today and tomorrow. Borne from Axalta’s ChromaDyne line of colour coats developed for automotive OEMs, StarLite is a light and reflective hue that uses Axalta’s tri-coat process, which is formulated with synthetic pearl flakes to create an eye catching pearlescent effect. It is a sophisticated colour that is designed to look great on all vehicle sizes while also providing functional benefits.

“From a popularity perspective, there will never be a better year to highlight StarLite as an automotive pacesetter,” said Nancy Lockhart, Axalta Global Colour Marketing Manager. “While we see white cars everywhere, the rise in popularity of pearlescent pigments that reflect light underscores StarLite’s role as a modern, luxury colour.”

Axalta’s recently released 2017 Global Automotive Colour Popularity Report, which documents vehicle colour trends by geography, reported white as the number one colour in the world for the seventh consecutive year. Globally, nearly 40 per cent of buyers chose white in 2017, which is up two full percentage points from 2016. White surpassed black, the second most popular colour globally by 23 per cent. Pearlescent white, the category that includes StarLite, grew four percentage points to 13 per cent overall in 2017.

“Highly reflective colours can contribute to the functionality of driverless vehicles because lighter colours, like StarLite, are more easily detectable by LIDAR (Light Detection and Ranging) systems,” Lockhart continued. “So, while StarLite may not apply to all autonomous detection systems, Axalta believes these shades will become increasingly important to automakers.”

Car manufacturers consider many factors when designing a vehicle, including how to protect it from harsh road conditions and environments, safety, emission outputs and fuel efficiency. Researchers at the Berkeley Lab’s Energy Technologies Area showed how a vehicle’s colour affects fuel economy and emissions. Berkeley Lab’s tests found that using white or similar paint instead of black paint could enable manufacturers to downsize a car’s air conditioner and raise fuel economy by 2.0 per cent, decrease CO2 emissions by 1.9 per cent, and reduce other automotive emissions by about one per cent.

“This research appears to support what we felt all along; StarLite is a cool colour,” added Lockhart.

For more on StarLite, visit www.axalta.com.au/StarLite.

Axalta’s Promotion To Celebrate New Partnership With Finixa In Australia

Axalta Coating Systems have unveiled their latest promotion ‘Reel Experts Can Tackle Anything with Axalta and Finixa’ to celebrate a new alliance with automotive consumables giant Finixa. By simply purchasing a Promotion Kit that includes a range of Axalta paint products and Finixa consumables, the purchaser will receive a free Daiwa Fishing Rod and Reel valued at $59.95. In addition, they can also enter the draw to win a brand new Quintrex 450 Fishabout Boat valued at $26,500.

Entry into the competition is easy. Simply purchase any branded promotional kit from a participating Axalta distributor, between 1 December 2017 through to 28 February 2018. Then head to www.axaltapromotions.com.au. Here you will find full Terms and Conditions, a listing of participating distributors plus information on how to enter the competition.

Each promotional kit includes:

  • Primer, Putty & Activator (Spies Hecker or Standox or Cromax)
  • Axalta 1K E-coat Aerosols
  • Sagola® MP300 Mask
  • Sontara® Tack Cloths
  • Finixa Introductory Consumables Kit
    PLUS, A BONUS Daiwa Fishing Rod and Reel valued at $59.95

With each promotional kit, you will be eligible for one entry to the competition, with the winning prize of a Quintrex boat including a trailer, safety equipment, registration and dealer delivery.

Finixa products are aimed at the collision repair sector that includes panel and paint preparation products, paint consumables, personal protection equipment (PPE), spray booth products and more. They are designed and manufactured in Belgium and are subject to strict testing criteria. And, like Axalta, Finixa continuously evolves to meet the ever-changing demands of the automotive industry, through extensive research and development that is focused on product innovation and improvement.

For more information on the Finixa range of products talk to your local Axalta distributor.

Nippon Paint And Axalta End Acquisition Talks

Axalta Coating Systems confirmed that its discussions on a possible acquisition by Nippon Paint have ended. According to Axalta, Nippon Paint’s Board of Directors were unwilling to meet Axalta’s expectations regarding the value of the company and assume the financial leverage necessary for the deal.

Axalta has recently been sought after by two global competitors,” said Charles W. Shaver, Axalta’s Chairman and Chief Executive Officer. “While neither deal came to fruition, the keen interest by these companies underscores Axalta’s global leadership position. Our current and future operational plans have not wavered during these discussions. We are well positioned to continue as a standalone growth company and will remain disciplined in generating superior long-term value for our shareholders.”

Axalta Launches The New Acquire Quantum EFX Spectrophotometer

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, introduces its fifth-generation spectrophotometer, the Acquire Quantum EFX, which packs innovative technology into a lighter, faster, and highly accurate unit that is capable of reading metallic, pearl, sparkle and effect colours, and more.

The ergonomically advanced Acquire™ Quantum EFX Spectrophotometer packs innovative technology into a smaller, highly intuitive colour measuring tool. The unit is almost half the size of its predecessor to enable comfortable, one-handed operation. Its aperture is also smaller by 20 per cent for improved accuracy on curved surfaces and hard-to-reach places.

The Quantum EFX has top-mounted high res full colour touch screen with 180° rotation capabilities, suitable for left and right hand users. The screen is also calibrated for high visibility even in bright outdoor light and can be used while wearing gloves. The unit also integrates seamlessly into the Axalta’s branded colour retrieval software for automotive repair, designed to improve productivity and efficiency of bodyshops.

“’The Acquire Quantum is lighter and smaller, in fact half the size of its predecessor allowing for easy one-handed operation,” said John Nettleton, Axalta Product and Colour Manager for Australia and New Zealand. “It fully integrates with our colour retrieval software and is more efficient at matching colour, which translates to improved productivity and profitability.”

The unit comes with a “smart cradle” for convenient charging and direct connection to a PC, without the need to plug in or remove cables. The Acquire Quantum EFX is also Wi-Fi enabled, allowing users to transfer data directly to Axalta’s signature branded colour retrieval software.
For more information on the Acquire Quantum EFX go to www.axalta.com.au/QuantumEFX or call 1800 292 582.

AkzoNobel And Axalta End Merger Discussions

After confirming market speculation that it was in talks with Axalta regarding a potential merger of its Coatings business, AkzoNobel announced it had ended its discussions with Axalta without agreement.

The Dutch company said that it will continue to focus on its strategy of accelerating sustainable growth and profitability through the creation of two focused, high-performing businesses and remains committed to its 2020 financial guidance.

The separation of the AkzoNobel Specialty Chemicals business and return of the vast majority of the net proceeds to shareholders remain on track.

Thierry Vanlancker, CEO of AkzoNobel, said: “I am confident that our strategy offers significant value for shareholders and other stakeholders in the short, medium and long term. We remain focused on our strategic options to continue to develop our business and improve profitability in the future.”

“After pursuing a potential combination of Axalta and Akzo, we concluded we could not negotiate a transaction on terms that meet our criteria,” said Charles W. Shaver, Axalta’s Chairman and Chief Executive Officer. “Any transaction we ultimately agree to needs to generate superior long-term value for Axalta shareholders as compared to the continued execution of our strategic plan.”