Trade Shows

Sherwin-Williams Showcases “Mastery of Refinishing” At Automechanika 2018

Sherwin-Williams, through its Automotive Finishes division, brought over 100 years of experience in vehicle refinishing to life at Automechanika Frankfurt.

The event follows Sherwin-Williams’ successful acquisition of Valspar last year and is already generating significant success and opportunities for the combined business and this was a key talking-point at Automechanika.

“This was a great first event for us as a combined organisation in Europe which generated significant interest in Sherwin-Williams, our refinishing brands and our tools to support digital colour matching,” said Theo Wemmers, Executive General Manager Automotive EMEA.

“It was also an excellent opportunity to meet partners and customers, explain how we are looking to help their businesses become more profitable and productive, and discuss the latest trends in vehicle refinishing.

“These are exciting times for Sherwin-Williams and we look forward to accelerating the growth potential of our partners and customers.”

The theme of the company’s stand at Automechanika Frankfurt was ‘Mastery of Refinishing’, telling the story of its decades of experience in vehicle refinishing as well as its focus on digital innovation. A virtual reality refinishing experience received high engagement with over 700 participants, a preview of its brand-new digital spectrophotometer (due for release in 2019) and demo of its new online training programme brought the digital focus to life.

Important highlights from the show included a series of launches and announcements about the company’s major refinishing brands, including:

DeBeer – Delegates learned about the DeBeer Difference and how a brand with over 100 years of heritage is as committed today as it ever was to providing quality products, unmatched service and support.

Octoral – The bold campaign promoting the visionary approach of this premium brand was featured at Automechanika, forming one of the event’s most eye-catching displays.

It was announced that Prospray will become available in more markets in the EMEA region in 2019, giving more customers access to the brand’s passion for perfection.

The range of eight new body fillers, part of the Spralac BodyWorks range was also launched at the show.