SEMA, the Specialty Equipment Market Association, will offer the SEMA360 online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business. Taking place from 2 to 6 November, SEMA says SEMA360 came about after industry members expressed a need for a “viable marketplace solution” in the absence of the SEMA Show.
“Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,” said Chris Kersting, SEMA President and CEO. “SEMA360 is the ideal solution to bring the industry together at a time when we’ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds and take in industry-leading educational offerings.”
Show organisers say they gathered input from industry members who registered concerns with typical “virtual trade show” solutions. The result is SEMA360, a simplified platform where SEMA will help manufacturers create a straightforward brand presence that will reach quality domestic and international buyers. With a focus on helping the industry grow their businesses, staff say participating resellers will have access to product offerings and demonstrations along with manufacturer personnel.
“The industry made it clear there is a void to fill,” said Tom Gattuso, SEMA Vice President of Events. “SEMA360 addresses that need by leveraging SEMA’s exclusive buyer database to connect manufacturers with resellers.”
Key features of SEMA360 include:
- A simplified platform for manufacturers to showcase their new products and innovations
- Efficient interaction between manufacturers and resellers for quality business exchange
- SEMA vehicle reveals from world-class builders
- Industry-leading education focused on professional development and new strategies
- SEMA’s media contacts amplifying news, products, and innovations to a worldwide audience
Manufacturer applications for SEMA360 will open 3 September 2020 at a SEMA-member rate of US$495, and a non-member rate of US$1495. Attendee registration, which opens mid-September, will be free to qualifying buyers who are SEMA members and US$25 to non-members.
To learn more about SEMA360 or to register, click here.