SEMA Show’s Overland Experience Expands To “More Immersive” Location

One of the SEMA Show’s specialised showcases, the Overland Experience, will move to a new location in 2023, becoming a prominent feature of the Diamond Lot adjacent to the West Hall.

The adventure-inspired exhibit will include dozens of customised vehicles ranging from pop-top-equipped trucks to sprinter vans and specialty trailers. It will also feature recreational and utility gear such as refrigerators, storage racks and units, makeshift kitchens, and solar chargers.

Industry experts will discuss key overlanding opportunities and trends that SEMA said can add important new profit centres for aftermarket companies that are looking to diversify and grow their offerings.

“Moving the Overland Experience to the Diamond Lot will enable attendees and media to easily access the latest products and innovations in the growing market segment, in an outside setting they were designed for,” said SEMA Vice President of Events Tom Gattuso. “The exhibit will be conveniently accessible to all Show attendees via the LVCC Loop West Hall Station and the West Hall, which will feature the latest in trucks, SUVs, off-roading, powersports, and utility vehicles.”

Andy Tompkins, SEMA Trade Show Director, said the Overland Experience is a great opportunity for attendees to “delve deep” into the lifestyle and gear associated with the adventure-driven niche. “With exhibits like the Overland Experience displayed throughout the SEMA Show, we will showcase what’s trending in the marketplace and what many consumers and enthusiasts are gravitating towards,” he added.

The 2023 SEMA Show will take place from 31 October to 3 November at the Las Vegas Convention Center, Nevada, USA.