SEMA Show Expands Educational Programme

Dozens of industry leaders and experts will take to the stage at the 2022 SEMA Show Education Program, where attendees will have the opportunity to learn about current and future trends, proven business strategies, and new opportunities.

Beginning on 31 October, the day before the official opening of the SEMA Show, the educational programme will include more than 70 free and premium sessions within 14 tracks. Showgoers may choose individual sessions across different tracks, mixing and matching the offerings to create a personalised agenda to meet individual needs.

“The Education Program is one of the SEMA Show’s key pillars, and it’s always been highly rated by participants,” said Pamela Brown-Matthis, SEMA Director of Education. “We challenged ourselves and pushed to make the programme better than ever. We focused heavily on bringing in elite subject matter experts and high-profile industry leaders. SEMA Show attendees are encouraged to take advantage of the opportunity to hear from industry experts while at the show.”

Four new sessions for 2022 will focus on challenges and opportunities associated with diversity, equity, and inclusion (DEI) in the workplace. Part of the Business Management Track, each DEI session will feature thought leaders, skill-building seminars, networking, inspiring role models, and action-oriented content. The first DEI session, ‘Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace’, will be presented by James Pogue, PhD, President and CEO of JP Enterprises on 1 November.

‘Celebrity Insights’, moderated by African American Racers Association co-founder Chris Harris, will feature automotive celebrities, legends, and luminaries with diverse backgrounds and experiences. The one-hour discussion will be held on 4 November, along with five other sessions comprising the new Enthusiast Track programme.

The Leadership Essentials Track, presented by Dale Carnegie, returns for 2022. Consisting of six courses spread out over three days, the programme can be taken as a whole or individually. “Known for having a leadership, communications, and sales programme that improves both individual and business performance, Dale Carnegie Training focuses on core human relations principles and is said to transform lives,” SEMA said.

Also continuing in 2022 are comprehensive programmes from partners, including the Society of Collision Repairers (SCRS) and I-CAR.

“The SEMA Show has a lot to offer, from seeing new products and vehicle builds, meeting with manufacturers, learning from experts and developing meaningful relationships that you can only get from an in-person event,” said Tom Gattuso, SEMA Vice President of Events. “We encourage showgoers to take advantage of all the elements of the SEMA Show so that they get the greatest ROI.”

All sessions will be held in meeting rooms at the Las Vegas Convention Center.