SATA has unveiled a new logo, saying the simplified design provides “clarity in times of graphic overload”.
With ongoing digital developments and the increasing use of smartphones, smartwatches and other devices, the company said it reduced the complexity of its previous 3D logo, optimising it for “practical usability”.
SATA said that to be successful in the future, all company procedures are continuously put to the test. “This way, we can correct and optimise whatever [is] necessary. This is particularly important to us at SATA when it comes to our products. But beyond that, other aspects require permanent review and need to be evolved from time to time,” the company said.
“The new SATA logo is clear and simple, reflecting a modern ‘flat design’ known from icons that are minimalistic and easily understandable.”
SATA said it will roll out the new logo to its products and marketing material “step by step”.