Roberlo Parent Briolf Group Invests More Than US$30 Million In Its First US Factory

Spanish company Briolf Group will establish a US production facility in the city of Monroe, about 40 kilometres from Charlotte, North Carolina. The investment includes the acquisition of a 130,000-square-metre site to be developed over the next few years into Briolf Campus, which will accommodate production facilities for the group’s various business lines.

The project is planned in multiple phases, initially involving the construction of a factory to locally produce Roberlo products, with capacity and resources gradually expanded to locally manufacture products from the aerosol and adhesive divisions.

Briolf Group said it expects the project to take a minimum of two years to start production. The initiative will generate 100 direct jobs and involve a total investment of more than US$30 million.

“This is a historic event for us, both qualitatively and quantitatively,” said Jaume Juher, President of Briolf Group.

According to the company, the investment was planned as one of the most important elements of the 2022-2026 Strategic Plan. “Having a production centre in the US allows us to directly serve the current important market in the North American region, and at the same time, it positions us better to face the many opportunities for growth that the North American market offers us,” said Briolf Group.

Juher added: “This has been a very long road since the first commercial activities with the US began in the 90s. Years of hard work, difficulties and some mistakes from which we have learned a lot. But as always in the history of Briolf Group, the success of many people has made the journey worthwhile, and we are now facing a unique challenge.”

In addition to Roberlo, Briolf Group manufactures and sells coatings and adhesives under brands such as Montana Colors and Chemfix. It ended 2023 with consolidated sales of €245 million, marking growth of nearly 30 per cent compared to the previous year. Over the past three years, driven by organic growth and an intense acquisition strategy, the company doubled its turnover and established itself as a leader nationally and across Europe.