Paint and body shop solutions company Roberlo has opened a subsidiary in Australia to serve countries in the Pacific region, where the company has operated for years.
Roberlo Australia is the first company subsidiary in the Pacific region, and the 16th subsidiary worldwide, a move the company said is an example of its commitment to proximity with customers worldwide.
“With the opening of this subsidiary, we can operate directly in a market with great potential, get closer to our customers, and better understand their needs,” said Llorenc Juher, CEO of Roberlo.
Roberlo Australia aims to promote various tintometric systems in the vehicle refinish and industrial sectors, as well as high-efficiency processes that increase body shop profitability.
Located in Sydney and led by Enric Lozano, Roberlo Australia will also provide technical, commercial, logistical, and administrative services to customers in the region.
Founded in 1968, Roberlo is a family-run business with a commercial presence in more than 120 countries. It has more than 500 employees, 16 commercial subsidiaries, and two production centres. The company offers a wide range of high quality and innovative products such as putties, paints, primers, and clear coats.
The business is part of Briolf Group, an industrial organisation with a diversified global presence in the coatings and specialty chemicals sector. Other group brands include Montana Colors, Areco Italia, Chemfix, Cromaresme, Impacar, and Dexia System.