The Automotive Service Association (ASA) has opened registration for the 2021 MSO Symposium – the organisation’s 10th annual event. The in-person conference is set to take place in Las Vegas at Mandalay Bay on 1 November, the Monday of the SEMA/AAPEX show.
According to the ASA, the event will begin at 10 AM USA PDT with coffee, networking and a sponsor showcase, followed by a unique programme that provides information on the economy, the industry’s current state of affairs, and the direction both are trending. The conference will conclude at 7 PM after a celebration of the event’s 10th instalment.
Last year’s event took place virtually over five days when, for the first time, the programme was open to the entire industry and at no cost.
“The 2020 virtual event provided a chance for the industry to get a feel for this prominent event, while learning how peers were manoeuvring throughout and beyond the pandemic,” said Brian Nessen, Director of Operations for the MSO Symposium.
“The MSO Symposium is truly unique. The calibre of content alongside the chance to network with executive peers is a combination you simply don’t find elsewhere.”
The ASA says that similar to years past, the event’s agenda, timing and content is directed by industry leaders who voluntarily participate on the programme’s advisory board.
According to the ASA, this year conversations on national and global shifts of the industry’s economic trends, technological developments, and collaborative partnerships will be addressed. Panels and presentations will be given by industry and economy experts, along with executives of MSOs, insurance companies and OEMs.
“Collision repair businesses certainly need to understand the technological advancements of today’s vehicles, but also and perhaps most importantly, they need to know how to position their business for growth in this changing environment,” said Roy Schnepper, owner of Butler’s Collision in Michigan and advisory board member of the event. “If you’re a small to mid-size MSO or independent repair facility looking at the next step, you need to make arrangements to attend this year’s MSO Symposium and understand how to prepare your business successfully.”
Attendance at the 2021 event is limited and you must qualify to attend. The ASA says qualification standards are met by insurers, OEMs, multi-shop operators and single location repair facilities with revenue exceeding US$3 million ($4.03 million) in annual sales.
“The MSO Symposium continues to bring together the multi-shop owners and operators, dealers, franchisees, and repair networks from all across North America. This exclusive event has evolved into the largest conference in the world, where only collision industry repairers, insurers and OEMs can gather exclusively,” said ASA President/Executive Director Ray Fisher.