PSA Aftermarket has announced its acquisition of Amanha Global and its e-commerce platform, B-Parts.com, by acquiring a majority stake in the company.
PSA Aftermarket says the purchase of Amanha Global will complete its conquest strategy in the circular economy, underpinned by a target of tripling turnover by 2023. As part of the acquisition, the management of Amanha Global will fully maintain its functions. The company believes that with the takeover it will be able to supply automotive spare parts for all budgets in all global markets.
Amanha Global specialises in reuse, operating in 15 countries and trading on both B2B and B2C bases.
PSA says the approach will also actively contribute to reducing its environmental footprint as reuse parts achieve a 100 per cent reduction of raw material used when compared to the manufacture of new parts.
“Our strategy is to meet the expectations of all after-sales customers worldwide, regardless of their purchasing power, the brand and the age of their vehicle,” said Christophe Musy, Senior Vice President, PSA Aftermarket. “This investment allows us to enter the heart of the reuse parts value chain, which is one of the three pillars of the circular economy offer.
“It thus reinforces our global offensive aiming to be a leader both in standard exchange (Reman), repair (Repair), and re-use (Reuse), in order to be able to respond in a relevant manner and all over the world to customers concerned about an economical and responsible alternative offer. Groupe PSA is firmly committed to reducing its carbon footprint, right down to vehicle maintenance.”
“B-Parts is the European leader in used car parts,” said Manuel Araujo and Luis Sousa Vieira, Managing Directors of Amanha Global. “The acquisition by PSA is a win-win agreement that will allow us to change dimension: for PSA by being the first manufacturer to take a position on a market for used parts and for B-Parts, a unique opportunity to access the network of PSA clients. This agreement promotes the B-Parts model and will allow us to accelerate our development in geographic areas other than the European market. This is our common target for the next few years.”