PPG has announced that a presentation featuring its transformational digital colour styling platform for the automotive original equipment manufacturer market received the Jury’s Award for technical innovation at the recent Surcar Europe 2021 show in Cannes, France.
The winning presentation, delivered by PPG digital transformation technical manager Sabine Griesbeck, detailed the development and capabilities of the company’s new digital colour styling platform, which PPG says will help automotive designers “dramatically accelerate” the creation of new vehicle colours. According to PPG, the platform enables designers to execute and evaluate new colours and effects on a variety of virtual vehicle designs and surfaces using “exceptionally realistic” three-dimensional modelling.
PPG says it has also launched a digital styling library featuring a proprietary ‘speed shape’ that accurately depicts the interaction of colour, geometry and light on a virtual rendering of a vehicle. The tool enables users to download digital colour files compatible with industry-standard colour-rendering software, allowing design teams to collaborate with PPG directly, remotely and in real time. According to the company, the digital process also offers significant sustainability advantages, including reducing waste, carbon dioxide (CO2) emissions and the consumption of labour, material and energy.
“By eliminating the traditional constraints associated with producing and evaluating new colour concepts, PPG is empowering vehicle designers and colour stylists to focus their time and energy on being creative and developing products that will have increased appeal among car buyers around the world,” Griesbeck said.