Trade Shows, Trade Shows, Trade Shows

PPG Promotes Adventure, Top Artists At SEMA 2018

PPG has announced that attendees at this year’s SEMA Show at the Las Vegas Convention Center are in for an adventure when they visit booth 24601. The one-of-a-kind display will feature custom vehicles, distinctive artwork pieces, advanced automotive refinish products and other surprises.

The company says visitors will not want to miss the unique artwork created by some of the most talented artists in the industry. PPG has more than 30 of the custom car world’s top artists participating this year, with the company promising an incredible display of artistry and showmanship.

“Our goal is to always have fun with the booth and appeal to different customer senses,” said Cristina Fronzaglia-Murray, PPG Director, Marketing Communications, Automotive Refinish. “People experience things in different ways, so we hope to resonate with a couple of their senses. We take our paint offerings seriously, but we know the wonders that can be created with a little imagination. It’s always fun to see people react to the artwork.”

Some of the industry’s top names will be at the PPG booth for meet-and-greet sessions, mingling with visitors and signing autographs. Renowned painters Charley Hutton and Bobby Alloway will take centre stage, as well as Tom and Mitch Kelly. Each year, the father and son duo design exclusive, one-of-a kind collectible posters for the show.

“Honestly I’m still humbled to be a part of the PPG booth,” said Hutton. “It’s always the buzz around SEMA. PPG knocks it out of the park with its themes and exhibits, and I love meeting other painters and craftspeople from around the country and the world. Regardless of what language you speak, we all have the same love of the automobile. If I can answer one question or give other painters advice that helps them, then SEMA is a success for me.”

Racing fans will enjoy meet-and-greet sessions with the John Force Racing Team and Tasca Racing. Kenny Youngblood, one of drag racing’s most talented graphic artists, also will be at the PPG booth with his latest creations. In addition, Mark Worman and team from the hit reality TV series on muscle car restoration, Graveyard Carz, will be on hand to sign autographs.