PPG Launches DigiMatch Camera And VisualizID Software In USA, Other Regions To Follow

PPG has introduced its VisualIZID 3D visualisation software and DigiMatch digital colour camera to the USA, with the company planning to bring the technology to other regions in due course. A release in Australia has been confirmed for September 2022.

According to PPG, the tools offer body shops easier and faster colour matching and are the latest components of its LINQ refinish system.

According to PPG, DigiMatch’s lightweight, multi-angle digital colour camera features an ergonomic design that can be used with one hand. The camera’s six imaging angles and six reflectance angles provide colour and texture information to help retrieve the correct formula matches quickly and efficiently.

PPG VisualizID software takes information from DigiMatch, or PPG’s other spectrophotometers, to help users find the best colour match from the company’s colour portfolio. According to PPG, the “industry-first” software reduces waste by digitising a previous “trial and error” process.

“We know that body shop owners are looking to digital solutions to improve productivity, efficiency, and sustainability,” said Chancey Hagerty, PPG Global Vice President, Automotive Refinish. “Developed and tested alongside customers, the PPG LINQ digital system helps meet these goals, allowing our customers to work more quickly and sustainably with features that provide optimised product consumption and waste reduction.”

Denise Lu, PPG Marketing Director, Automotive Refinish at PPG, said the company is heavily invested in providing solutions that assist body shops globally. “PPG VisualizID software and the PPG DigiMatch spectrophotometer will help increase efficiency and ultimately allow body shops to service more cars, faster and more sustainably.”


Kevin Woolerton, PPG Refinish Marketing Director ANZ, said the technology will revolutionise paint technology in Australia.

“We see DigiMatch and VisualizID as absolute game changing technologies for the local collision repair industry and customers won’t have long to wait – we are aiming for a September 2022 launch in Australia and New Zealand. It’s another exciting milestone in the rollout of the overall PPG LINQ digital ecosystem,” Woolerton told BodyShop News.

“It began with the launch of the trailblazing MoonWalk automated paint mixing technology. After featuring at the recent Collision Repair Expo, it has generated huge interest which has spread across Australia and New Zealand.

“Following on from the DigiMatch and VisualizID pairing, we are looking forward to even more PPG LINQ modules arriving, including LINQ Color and PPG Magic Box. The refinish paint shop will never be the same again and that is something to get very excited about.”