Novus Glass, an independent automotive glass repair and replacement business, is underway with rebranding its Australian locations in line with its recently-introduced Global Brands Standards programme.
Novus Glass says its flagship store in Malaga, WA, is the latest to have undergone a transformation for its branding and is now noticing a difference in the look and feel.
“This new look is such a contrast to our previous branding,” said Phil Bailey, Head of Sales and Marketing, Novus WA. “In the past we relied on a bold colour scheme to attract the eye, which it did very well for many years, but now we achieve even greater and more striking results through these clean lines and strong identity which are much more modern and in keeping with retail branding today. Customers love it and even the staff comment how great it looks every day when they arrive at work.”
The company said the rebranding exercise is just a component of its brand resurgence in Australia, with new locations and an expanding footprint to help Novus provide improved coverage and customer service.
“Novus has always had a strong reputation for service and quality,” said Stuart Faid, Regional Vice President Asia, Australia & New Zealand, Fix Network. “As the inventors of windscreen repair in 1972, we have always focused on delivering the highest levels of service and convenience to our customers. By giving the brand a more modern context, it better represents our focus on innovation, technology, tools and equipment and helps us better convey that focus to our customers. Lloyd, Phil and the whole team in Malaga have done an outstanding job of the rebranding and they deliver the customer experience to match it too.”
Fix Network is the parent company of Novus and collision repair network Fix Auto.