Novus Glass will celebrate 50 years of operation by launching a series of initiatives designed to create greater awareness about the brand’s windshield repair business, while sharing defining moments from its history.
The campaign will focus on how the brand has reinvented itself over the years to keep up with the changing automotive industry while creating value for its franchisees.
“Since its inception, Novus Glass has focused on building a legacy of innovation and excellence,” said Steve Leal, President and CEO of Mondofix, which acquired Novus Glass in 2017. “Our success is the result of the combined efforts of our franchisees, team members, and partners, and a testament to the commitment we share to improve the lives of communities where we live and work.”
Mondofix said it is keen to take the brand to as many global markets as possible with its successful franchising model.
“A 50th anniversary is a great opportunity to celebrate, but we are not done yet,” Leal said. “While we acknowledge the great contributions of [founders] Dr Frank Werner and Bill Wiele, we must remember that the aftermarket business is changing every day, every second. The key is to keep ourselves relevant by being out there and making sure that we drive value to our family of franchisees and customers.”
Novus Glass was launched in 1972 after prolific inventor Werner collaborated with chemical engineer Wiele to find a solution to repair glass without having to replace the windshield. The pair developed what Novus Glass said is still the best method of windshield glass repair.
“Today, Novus Glass’ Repair First Replace If Necessary policy has helped to save more than 44 million windshields from ending up in landfills,” the company said.
“Novus Glass has consistently reinvented itself over the past 50 years to remain on top of the changing automotive landscape, fuelled by years of innovation, a willingness to adapt to meet new challenges, and a customer-first company culture. Today, the iconic brand boasts more than 1000 points of service globally, offering advanced windshield repair and replacement services.”
The company said it continues to offer franchising opportunities across several markets for people keen to own and operate their own glass repair and replacement business, including an advanced facility or, where available, a fully equipped mobile service. Novus Glass technicians are trained to repair modern vehicles fitted with ADAS technology and calibrate front-facing cameras of such vehicles after service.
According to Novus Glass, ‘Entrepreneur’ magazine recently ranked it the top aftermarket and automotive glass brand in its 43rd annual listing of leading global franchise brands, standing at number 25 – well ahead of its competitors.