Nippon Paint has launched n-MAX, an international automotive refinishes product system. With n-MAX, Nippon Paint says it is expanding its presence in the Indian and international car refinishing markets through the new, state-of-the art product line, which has been designed to “excel” in all geographical regions and weather conditions across the world.
The n-MAX range includes N Max SB, which is equipped with a large range of OEM colour formulations and supported by the advanced Nippon Paint Partner digital colour retrieval system with five-angle spectrophotometer. The colour range is supplemented by Nax Pro LV, a low VOC range of clear coats, primers and auxiliaries from Europe, and Nax Pro EZ, which offers a “complimentary range of high performance, value-based ancillaries”.
“The n-MAX launch reflects our global aspiration to develop and offer quality products in the international automotive refinishes market,” said Sharad Malhotra, Senior Vice President at NIPSEA Group Automotive Refinishes. “The product has been developed by the core technology group in India and is a powerful statement of intent from our side. We hope to make this brand successful not only in India but across the world. We are confident that our technology and product quality is superior, and we are keen to add tremendous value to our customers’ paint processes, in line with our vision to be paint process specialists.”
“[The] n-MAX range is introduced to offer quality tinting solutions with very low investment,” said A. Prateesh, General Manager (Marketing) at NIPSEA Group Automotive Refinishes. “This is a state-of-the-art product line for independent body shops and collision repair centres. The aim is to build long term partnerships with distributors by offering advanced technology at competitive pricing along with value added services. The range has been designed with the goal to give utmost ease to retailers and automotive body shops. We have launched this brand under our Refinish 2.0 stream, which will witness more launches in times to come.”
The n-MAX range was launched by Nippon Paint India which is part of the NIPSEA Group, a subsidiary of Nippon Paint Japan. Nippon Paint says it has over 138 years of experience in the paint industry and is, today, the largest coatings company in Asia Pacific and the fourth-largest in the world. Operating in over 25 countries, Nippon Paint caters to a wide range of customers through over 70 companies that comprise the group.