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Nippon Paint Arrives In Australia

Nippon Paint, Asia’s number one Paints and Coatings group, has partnered with AHG to bring its globally recognised paint brand to Australian shores.

Nippon Paint, the fourth largest coatings group globally in terms of revenue and Asia’s No.1 Paints and Coatings Company, said it is pleased to introduce its world class, state-of-the-art automotive refinish brands to Australia.

Established in 1881, the Nippon Paint group said it is well recognised for its advanced paint technology, innovative brands and customer focus. With a strong impetus on smash repair shop productivity and eco friendliness, the group’s refinish products are widely used by many of the world’s most preferred car brands.

“Our foray into the Australian market is a natural extension of the group’s endeavour to provide [the] best of the products and services to discerning customers. Our extensive portfolio, powered by Japanese technology and refined through international experience provides ideal, comprehensive solutions to meet Australian market requirements,” said Shae Toh Hock, Senior Vice President of the NIPSEA Group, the subsidiary of Nippon Paint Holding Co., Ltd., Japan that is spearheading the Australian venture.

Nippon Paint has partnered with AHG, Australia’s largest motoring group, to bring its products and solutions to the market. Represented under the trade name ‘Perfect Finishes Australia’ (PFA), the collaboration complements what is already an extensive automotive portfolio for AHG and looks to enhance the car refinishing segment of Australia’s automotive aftermarket industry, besides providing great products for the commercial vehicles and light industrial customer segments.

“Our partnership with AHG provides an ideal platform to introduce our Leading, Eco-friendly, Accelerated, Performance (LEAP) solutions and products to the Australian market,” said Diwakar Mehrotra, NIPSEA Group’s Automotive Refinishes Business Director for Australia and New Zealand. “Developed using top of the line Japanese technology, our focus is on compliance, productivity and performance, to ensure value enhancement across the entire trade chain.”

The product solutions bring to the Australian market the latest developments in Nippon Paint’s Japanese waterborne technology, which have key attributes such as ease of application, ease of colour matching and a refinishing product to match original coatings used by some of the world’s top OEMs.

“We have partnered with Nippon Paint because we saw a significant opportunity to bring products and solutions to the Australian market that provide overwhelming benefits to the customer. Its ease of application provides time efficiencies as well as better colour matching results for both spray painters and vehicle owners,” said Martin Watts, General Manager of PFA.

Based in Sydney with a national sales and technical team and plans underway for establishing a colour lab, PFA already has stocks of a large repertoire of the latest paint and non-paint solutions. PFA is now looking and working to broaden its customer reach through a dedicated distributor network and progressive distribution strategies.

“We are confident that the Australian market will get behind our brand due to its ease of application, great quality and not to mention its widespread success in the Asia-Pacific region,” said Watts.

“We are already starting to see a strong brand following with shop trials and installations, and also the feedback flowing on from the official launch of Nippon Paint at Autocare in May 2018.”

Supported by a national distribution network, PFA in partnership with Nippon Paint will provide customers with full technical support, advanced colour retrieval tools and IT based solutions, as well as national warehousing and distribution capabilities for the Nippon Paint system and product portfolio.

For further information on Nippon Paint’s complete range of automotive refinishing paints and solutions or to enquire about becoming a PFA distributor, contact PFA on 02 8795 8588 or visit nipponpaint-autorefinishes.com.au.