Nine Network has confirmed its acquisition of the rights to locally produced car restoration TV show ‘Resto my Ride’ for its multi-channel 9RUSH and on-demand 9Now services.
According to Resto My Ride producer Sam Martin, the show is the first Australian series to be acquired by 9RUSH, a joint venture between Nine and Discovery. The series was picked up by Discovery internationally, recently airing on the Motor Trend network in the USA and Europe where it performed well.
Martin said she is proud to partner with the Nine Network for the season premiere in Australia. “We have a lot of firsts up our sleeve with ‘Resto my Ride’, but this one really is a huge achievement for us. Being the first show acquired by Nine for the partnership, especially during these tough times, really shows how well received the content is by the network powerhouse,” said Martin.
“As producers, we always wanted to broadcast ‘Resto my Ride’ on the very best channels that will get to our audience. Having our show on national free to air TV means that we can deliver our content to our fans at no cost to them, on a channel that has really captivated that ‘high octane’ male-skewed demographic that is our audience.”
“9RUSH has already proven itself the undisputed home of high adventure, high octane and high adrenaline reality programming,” said Geoff Dyer, Director of Network Scheduling at Nine Network. We feel that ‘Resto My Ride’ is the perfect local addition to complement our world class Discovery programming and are excited to announce launch dates shortly.”