Trade Shows, Trade Shows

New Zones Spotlight Rising Trends At Automechanika Kuala Lumpur 2019

The 11th edition of Automechanika Kuala Lumpur will be held from 21 to 23 March 2019 at the Kuala Lumpur Convention Centre (KLCC). Attendees will be able to explore the latest products, services and technologies from over 300 exhibitors across 9710 square metres of space. The show will amplify the rising trends in connectivity, digitalisation and electrification through a host of new supporters, themed zones and fringe programme events.

Located at the centre of the ASEAN region, organisers say Malaysia is recognised as an ideal country for digital investment. Reports from The World Bank Group suggest that the digital economy will contribute 20 per cent towards the country’s GDP by 2020. Digitalisation will, therefore, continue to penetrate every aspect of day-to-day life, which includes the automotive industry. Organisers say the trend has already started to revolutionise the automotive market, shaping dynamic growth and development opportunities for many local companies.

To showcase the latest digital automotive trends, Automechanika Kuala Lumpur will introduce a new Internet of Things (IoT) zone to delve deeper into the potential benefits of IoT technology and its application throughout the global industry. Organisers says the influence of IoT has created fresh demand across the entire value chain, with research suggesting that one connected car can generate higher revenue over its entire lifecycle than 10 non-connected cars. Malaysia is making significant progress towards completing autonomous vehicle research and development by 2025, showing that the local industry will remain strong with the prospective demand for automated cars. Therefore, upstream and downstream sectors of the industry are now facing both new opportunities, as well as some challenges to maintain competitiveness and meet the changing needs of the market.

As such, the IoT zone will feature both hardware and software developers emphasising the combined power of digitalisation, connectivity and advanced software capabilities in the automotive industry.

Another zone making its debut at the fair is the highly-anticipated Truck zone. The area will spotlight a number of trends that have sparked a rapid growth phase for the commercial vehicle sector across the region. With Malaysia becoming the third largest commercial vehicle market in Asia Pacific, the future of the sector remains positive. The country’s commercial vehicle sector is expected to see growth at a compound annual growth rate (CAGR) of three per cent, which translates to more than 84,000-unit sales by 2025. As a result, more and more international players are now entering the market to offer their products and technology.

At Automechanika Kuala Lumpur, the show’s fringe programme will highlight the region’s most pressing topics as well as emphasise the themes running through the fairground. For example, the Fleet Management Conference will explore the synergy between IoT and the commercial vehicle sector, while another fringe programme event taking place at the show is the Collision Repair Training Workshop, returning after a successful presence at the last show. It is run and presented by I-CAR Australia CEO, Mark Czvitkovits.

For more information abocut Automechanika Kuala Lumpur, visit www.automechanika-kl.com.