The future has right of way at Messe Frankfurt. And the Mobility &Logistics business unit continues to invest in an international portfolio of fairs, events and congresses. In addition to the expansion of the international Automechanika brand with new trade fairs in Birmingham, Jeddah (Saudi Arabia) and Ho Chi Minh City (Vietnam), Messe Frankfurt has also made acquisitions in the automotive sector. The first Busworld Russia powered by Autotrans took place in October 2016 while, a month before, a new B2C event was launched in South Africa, the South African Festival of Motoring at the Kyalami Grand Prix Circuit. By taking over Motobike Istanbul, which was held for the eighth time in February 2016, Messe Frankfurt has strengthened its position in Turkey.
Messe Frankfurt has developed two new event concepts for the transport and logistics sectors. Scalex is a trade fair for supply chain and logistics, which made its successful debut in Kenya in March 2016 and which will also be held in South Africa in 2017.
With Hypermotion, Trade Fair and Integrated Conferences on Intelligent Systems and Solutions for Transport, Mobility, Logistics and Digital Infrastructure, Messe Frankfurt is closing a gap in the national and international market for mobility fairs by launching the first platform with digital transformation as the superordinate theme. The first Hypermotion will be held in Frankfurt am Main from 20 to 22 November 2017.
The â€˜Events driving Mobility 2017â€™ calendar illustrates the broad spectrum of subjects covered by events of the Mobility & Logistics business unit and has been published in a limited edition for the business partners of Messe Frankfurt.
The calendar has been produced in cooperation with photographer and artist Rafael Neff who has created fantastic and imaginative scenes using numerous assemblies and parts of renowned manufacturers.
Comprising over 9,000 individual images, the scenes bring together a broad spectrum of different components. The mega cities are made up of transmission parts, valves, pistons, cylinder and spherical roller bearings, filters and camshafts. Thus, the corrugated glass surface of a headlamp is transformed into planets, car-shine cotton becomes cloud formations, sintered parts morph into shoals of fish, servo controls into submarines and cleaning brushes into a palace garden.