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JLR Developing Shape-Shifting Seat

Jaguar Land Rover (JLR) is developing a new shape-shifting seat, designed to improve customer wellbeing, that will target health risks of sitting down for too long.

The seat uses a series of actuators in the seat foam to create constant micro-adjustments that make your brain think you’re walking and may eventually be tailored to each individual driver and passenger.

Over a quarter of people worldwide (around 1.4 billion) are leading increasingly stationary lifestyles which can shorten muscles in the legs, hips and gluteals, causing back pain and increasing the chance of injury from falls or strains.

“The wellbeing of our customers and employees is at the heart of all our technological research projects,” said Dr Steve Iley, JLR Chief Medical Officer. “We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe.”

Dr Iley has also issued advice on how to adjust your seat to ensure the perfect driving position. He said to remove bulky items in your pocket, note your shoulder positioning, ensure your spine and pelvis are straight, and support your thighs to reduce pressure points.