Jay Leno will kick off the 2021 SEMA Show as the featured guest of the New Products Breakfast on 2 November 2021. Taking place before the SEMA Show floor officially opens the same day, the New Products Breakfast is like an opening ceremony for the four-day event, where automotive innovation, technology, and advancement take centre stage.
SEMA said that as the featured guest of the New Products Breakfast, Leno will “inspire and motivate” show attendees as the best new product award winners are announced.
“Leno is an automotive expert whose high energy and passion represents that of the industry’s,” said Tom Gattuso, SEMA Vice President of Events. “Like the exhibitors at the SEMA Show, Leno pushes the boundaries and continually raises the bar. We’re thrilled to have him join us for the opening breakfast of what is likely to be one of the most iconic SEMA Shows ever.”
In addition to a sit-down breakfast at the Westgate Las Vegas Resort & Casino, the event includes announcements and introductions of the best new product winners. Awards are presented in 16 categories and will be showcased in the New Products Showcase throughout the week of the SEMA Show. The New Products Showcase includes exhibitors’ new and featured products, displayed in a single location. All exhibitors may enter an unlimited number of products into the Showcase, with the first entry offered at no cost.
Tickets to the New Products Breakfast are available to all SEMA Showgoers at no cost by visiting www.semashow.com/banquet. Tickets are free to all credentialed attendees but must be reserved in advance as seating is limited.