Jaguar Land Rover (JLR) has announced a plan to produce an all-electric range of Jaguar vehicles from 2025, with six electric Land Rover models to follow soon after.
Under the plan, known as Reimagine, JLR says it expects Jaguar to have undergone a “renaissance” to emerge mid-decade as a pure-electric brand with a new portfolio of “emotionally engaging designs and pioneering next-generation technologies”.
On the other hand, JLR has axed the upcoming all-new electric Jaguar XJ, despite this announcement. The company said that although the nameplate might be reused again in the future, what the company previously teased now won’t be coming.
According to the company, in the next five years, Land Rover will unveil six fully electric variants of models from its three “families” of Range Rover, Discovery and Defender. The first all-electric variant is due in 2024.
By 2030, JLR expects all its nameplates across Jaguar and Land Rover will be available with an all-electric variant. By the same time, the company expects around 60 per cent of Land Rovers to be equipped with “zero-tailpipe” powertrains.
The electrification of Jaguar and Land Rover brands will occur on separate architectures. Future Jaguar models will be built exclusively on a purely electric architecture, while Land Rover will use the forthcoming flexible Modular Longitudinal Architecture (MLA). MLA will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up. In addition, Land Rover will also use “pure electric biased Electric Modular Architecture”, which will also support “advanced electrified ICE”.
JLR says the Reimagine strategy will help it achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this aim, the company says it is also “preparing for the expected adoption of fuel cell power in line with a maturing of the hydrogen economy”. According to JLR, development is underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
Within the Reimagine framework, JLR says a new centralised team will accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. Services such as the PIVOTAL subscription model, which was created by InMotion, JLR’s incubator and investor arm, will be rolled out to other markets following a successful launch in the UK.
JLR says it will keep its plant and assembly facilities in the UK and around the world, however it will substantially reduce and “rationalise” its non-manufacturing infrastructure in the UK.
The company will also have closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions, as well as “sharing best practice in next-generation technology, data, and software development leadership”.