Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru Australia vehicles, has announced the change in the company name to Subaru Corporation effective from April 1, 2017. FHI President and CEO Yasuyuki Yoshinaga, said: "We have long strived to make excellent products. In recent years, our effort has been expanded from making good products to delivering distinctive value which only Subaru can bring to our customers.
"This change in the company name declares Subaru's determination to thrive as a brand that delivers value. When customers are satisfied, we see happy faces. We want to encourage even more smiles and create even more Subaru fans. Together with the new company name, let's all make the Subaru team shine brighter!"
There will also be changes to names of affiliated FHI companies in USA, Beijing and Singapore. To mark the change, renaming ceremonies were held for employees at the company's Head Office in Ebisu, Tokyo and three other domestic facilities. The all-new Impreza and a large-scale model of the advanced variant of the 412EPI helicopter were displayed at the Head Office ceremony to symbolize Subaru's commitment to growth as a distinctive global brand in the automotive and aerospace industries.
The corporation will continue to bring customers the distinctive Subaru value of "enjoyment and peace of mind" by focusing on its customer-first principle as part of their management philosophy.