IBISConnect Turkey 2020, the third simulcast in the new series of online events from the International Bodyshop Industry Symposium (IBIS), presented insights, advice and know-how to help body shops and other businesses in the wider automotive aftermarket “move from surviving to thriving”.
While IBISConnect Turkey 2020 was focused primarily on the Turkish market and its near neighbours, the global audience was treated to the same thought-provoking presentations and interviews in both English and Turkish thanks to instant interpretation, along with all the networking opportunities found at a face-to-face IBIS conference.
First up was Quentin Le Hetet, MEA Region Coordinator at GiPA, who outlined the current status of the aftermarket in Turkey and explored the effect and opportunities arising from the COVID-19 pandemic.
Following each session, IBIS Worldwide Moderator Robert Snook interviewed the speakers and took questions from the audience using a bilingual Q&A facility.
The low touch economy and what it means for the Turkish body shop industry was the subject of a presentation by Metin Demirel from Turkish insurance company Aksigorta, an organisation which is accelerating towards digitised, more aligned “customer journeys where nothing is standard and everything is flexible”.
Halit Basbug, Chief Executive and Chairman of automotive parts company Basbug Group, then talked about what the post-pandemic supply chain will look like, providing insight into the changes that parts suppliers have introduced as a result of the crisis.
Then followed a virtual coffee break, during which delegates could ‘mingle’ in the IBIS Expo Hall, and visit and view content and videos on the partner exhibition stands by 3M, Axalta, Solera Audatex, GiPA, Automechanika and WorldSkills.
Dave Luehr of Elite Bodyshop Solutions in the US then explained why repair networks join together and how they change the collision repair market forever when they do. He also explained what body shops must do to survive in the current situation, whether they join a franchise network or remain independent.
“We must all be as passionate about working on the business as we are working on a car,” said Luehr. “Winning shops refuse to be victims, and that begins with mindset. Victims find problems in every opportunity, while victors find opportunities in every problem.”
Saygin Cakir from Ford Otosan then gave an OEM view of “collision repair now and in the future”, before the day’s final presentation from Ayhan Dayoglu, founder and Strategy Coach at Arkeon Consulting, who brought together key learning points, practical tips and know-how for growing a repair business.
In wrapping up IBISConnect Turkey 2020, moderator Snook summarised the presented solutions for surviving and thriving moving forward, and unveiled a free-for-delegates action checklist that he and Dayoglu had developed to help businesses plan their way out of the current situation.
Next on the IBIS Worldwide calendar is the 20th anniversary IBISTV Global Summit on 19 November. For more details, visit the IBIS Worldwide website which can be found here.