I-CAR USA Strengthens Leadership Team With Key Appointments

I-CAR in the US has appointed Jeff Peevy as Vice President, Industry Relations and Mark Miller as Vice President, Technical Operations – Peevy’s previous position.

An I-CAR veteran with more than 20 years’ industry experience, Peevy brings a wealth of knowledge to the position and a proven track record, having recently spearheaded the strategic development of the organisation’s curriculum and technical relations efforts.

Prior to re-joining I-CAR in 2020, Peevy served as President of the Automotive Management Institute (AMI) and as the 2019-2020 Chairman of the Collision Industry Conference (CIC). According to I-CAR, his long, successful history and dedication to the organisation’s mission of “complete, safe and quality repairs for the ultimate benefit of the consumer” uniquely positions Peevy to drive strategic engagement aimed at continued enhancement of industry repair standards.

“Jeff’s strategic insights and industry acumen will undoubtedly elevate our efforts to better serve the collision repair community,” said John Van Alstyne, I-CAR CEO and President.

I-CAR said Miller brings a wealth of expertise to the organisation, having recently served as Vice President of OEM, Innovation, Procurement, and Quality at the Boyd Group / Gerber Collision and Glass. Prior to this role, Miller spent 31 years at General Motors holding various senior leadership positions in Customer Care and Aftersales. His responsibilities included overseeing key aspects such as Global Service and Warranty Operations, Advance Propulsion Service Engineering, Field Service Operations, Technical Training, Inventory Management, and Wholesale Part Sales.

Beyond his professional roles, Miller served on the Automotive Service Excellence (ASE) board of directors and was the past board chairman for the ASE Educational Foundation.

According to I-CAR, Miller’s extensive background in engineering and fixed operations makes him well positioned to lead the organisation’s technical team.

“Mark’s expertise and leadership in technical operations will be instrumental in driving innovation and excellence that will benefit the industry,” said Van Alstyne. “Together, these strategic appointments mark an exciting chapter in I-CAR’s journey, strengthening our leadership team to better collaborate with like-minded industry advocates while continuing to better serve the collision repair community.”