I-CAR Australia has awarded I-CAR Gold Class Collision status to East Adelaide Tow & Crash, located in Norwood, South Australia.
Tim Felice, owner and manager of East Adelaide Tow & Crash, recently purchased the business, taking on the challenge of ensuring their team obtained I-CAR’s highest accreditation.
“It was important to me that our business brand reflected workmanship at a premium level. I-CAR offered a learning culture that justified our skills, knowledge and desire to exceed customer expectations,” Felice said.
“I-CAR changed the idea of learning into an ‘experience’ rather than a ‘lesson’. The online virtual classroom training allowed the team to enjoy the comfort of their own space and provided an opportunity to discuss thoughts openly and learn from each other. The nature of consistent training can seem daunting, but when it also provides a way to build relationships over a yiros and beer, it’s a win-win.”
Felice said the business’ qualified panel beater, Ben Wright, completed the structural steel welding training and certification, benefiting in ways he didn’t expect.
“Not only did his welding skills improve immensely, his confidence and ability to problem-solve and innovate came from the one-on-one learning and highly educated co-ordinator’s direction and leadership. The awards and memorabilia acknowledge the effort and extensive time gone into completing individual courses. We ensure all our awards are on display to encourage the team and reassure our customers that we strive to perform,” Felice said.
“Our qualified painter, Mick Michael, worked alongside AkzoNobel (Sikkens) in the learnings of candy and 3-layer pearl application. Their premium product, combined with the latest paint technology process, has given him the ability to perform to the highest level of execution.”
Felice said ‘recognition’ will play a key role in East Adelaide Tow & Crash’s future.
“If we can be recognised and strive for OEM badges, this will add to our premium profile. I-CAR Gold Class renewal training will continue to keep our brand in check, align us with the latest information in all aspects of the industry and boost our reputation,” he said.