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Holden Launches ‘Project Monaro’

Holden is building something special as part of a brand-new after-sales promotion called Project Monaro. Paying homage to one of the company’s modern classics, the V2 Monaro – Holden is embarking on a unique restoration of a 2004 VZ CV8, and when the car is complete, one lucky customer will win it.

Holden says Project Monaro is a real ‘money-can’t-buy’ kind of car – as close to a brand new CV8 as possible, only reimagined, refined and improved from the ground up using Holden Genuine, ACDelco and Chevrolet Performance Parts.

Teaming up with motorsport icon Craig Lowndes, Holden will also be demonstrating its ongoing commitment to Australia and New Zealand by drawing on the wealth of talent within Holden as well as the company’s dealer network.

“I am truly proud to continue my long-term association with the Holden brand,” said Lowndes. “Like many Australians, I grew up with the Monaro. It’s such a thrill to be working on such a special project with the team at Holden.”

The Port Melbourne-based design team (including some of the original V2 Monaro designers) has been tasked with ‘contemporising’ the car, both inside and out. The Holden Engineering team, along with the help of the Red Bull Holden Racing Team and some key build partners, is in charge of improving ‘the big three’ performance characteristics of the Monaro – go, stop and turn, and bringing it to current day performance standards.

As part of the build of Project Monaro, Lowndes will take the audience behind-the-scenes in a series of mini-documentaries, exploring everything from concept development, through body, interior and mechanical restoration, culminating in the final shakedown of Project Monaro at Holden’s top-secret Lang Lang Proving Ground with Lowndesy himself behind the wheel.

View the Craig Lowndes video introduction to Project Monaro here.

The car is not the only prize up for grabs as part of the promotion. Second prize is Lowndesy’s Ultimate Holden Garage – the runner up will win everything they need to deck out their dream garage, from tools and Red Bull Holden Racing Team exclusives to an incredible collection of Lowndes-themed memorabilia.

Along with monthly Red Bull Holden Racing Team merchandise vouchers, Holden says the prize pool will make for something special that everyone will want to win.

Holden is opening this promotion to both trade and retail service customers of the company’s dealers in Australia and New Zealand. If you’re in the automotive trade, enter through your local Holden Trade Club website – www.holdentradeclub.com.au or www.holdentradeclub.co.nz, then follow the prompts to enrol in the Project Monaro competition.

Once enrolled, every $100 (not including GST) spent on Holden Trade Club parts between 1 July 2019 and 31 March 2020 will automatically earn an entry into the competition. The more you buy, the more entries you receive and the greater the chances to win.

If you’re not a Holden Trade Club member or in the automotive trade, there are multiple ways that you can still enter:

  • Spend $100 (+GST) on Holden genuine or ACDelco parts through a Holden Dealer
  • Spend $100 (+GST) in a Holden Dealer Service department
  • Spend $100 (+GST) or more on an ACDelco battery – from either your Holden dealer or from an authorised ACDelco battery reseller

Then to ensure you’re in the running, visit ACDelco.com.au/offers and submit your receipt. You can also see the company’s competition terms and conditions at the same link.