Peugeot S.A. (Groupe PSA) and Fiat Chrysler Automobiles N.V. (FCA) have announced that the corporate name of its merged group will be Stellantis. The companies are moving towards the completion of their 50:50 merger as defined in their Combination Agreement announced last December.
PSA and FCA says the name Stellantis is rooted in the Latin verb “stello”, meaning “to brighten with stars”. The company says that the name “draws inspiration from the new and ambitious alignment of storied automotive brands and strong company cultures that are coming together to create one of the new leaders in the next era of mobility, while at the same time preserving all the value and the values of its constituent parts”.
The two companies says the process of identifying the new name began soon after the Combination Agreement was announced, and the senior management of both companies have been actively involved in the process while being supported by French multinational advertising and public relations company, Publicis Group.
PSA and FCA plan to use the Stellantis name exclusively at the group level, as a corporate brand, while the next step in the process will be the unveiling of a logo that, with the name, will become the corporate brand identity. The names and the logos of the Stellantis Group’s constituent brands will remain unchanged.
Completion of the merger project is expected to occur in the first quarter of 2021.