General Motors Customer Care and Aftersales has announced an expansion of ACDelco branded parts on GM vehicles and introduced new logos for ACDelco and GM Genuine Parts.
GM said the new logos are part of an ongoing initiative to strengthen its parts and specialty brands, with the new Genuine Parts logo in particular incorporating GM’s recently revealed brand mark, bringing it into line with its new corporate design and palette.
“By aligning our brands with the new brand identity for GM, we are strengthening our authentic GM original equipment parts and service value proposition for years to come as we move toward a future of electric vehicles and mobility,” said John Roth, Global Vice President Customer Care and Aftersales at GM.
“The team considered how to balance the history and trust with GM’s vision for the future. Going forward, the new logos will bring a more modern and vibrant look to our parts brands while still paying homage to the brands’ legacy.”
The new logos will begin to arrive on US packaging by the end of the year, along with appearing in the company’s marketing over the coming weeks. The new designs will roll out in more than 35 countries over the “next several years”, although GM did not confirm which countries are part of that roll out.
GM said the packaging includes features such as internationally relevant colour coding and graphics, along with translations into eight different languages with clear designations that products are authentic GM original equipment parts and are designed, engineered, tested and backed by the company.