Glasurit 100 Line Launched In Australia, New Zealand

Glasurit 100 Line Launched In Australia, New Zealand

Glasurit, the premium refinish paint brand of BASF, today launched 100 Line in Australia and New Zealand. Focusing on eco-effectiveness, process efficiency and highest product quality, BASF says 100 Line is its most advanced waterborne basecoat system, and it meets the highest requirements of modern body shops. It’s in stock and available to order now.

BASF says that since 1888, Glasurit has stood for perfect quality, social and ecological responsibility, and its new 100 Line will support customers to grow, become more competitive and, at the same time, improve their environmental footprint as well as drive overall performance.

According to the company, the introduction of Glasurit 100 Line continues a rich history and marks another important milestone for BASF in the Australian and New Zealand automotive refinish market – the two countries are the first to introduce the waterborne basecoat system in the greater Asia Pacific region.

“Australia and New Zealand are important and strategic growth markets for our Refinish Coatings business and today marks our first launch in Asia Pacific with Glasurit 100 Line,” said Sebastien Garnier, Vice President Automotive Refinish Coatings Solutions Asia Pacific. “The new line is designed to increase the overall efficiency of modern body shops of the future and at the same time reduce the environmental footprint, exceeding all global VOC requirements. With 100 Line, it’s where sustainability meets efficiency in an innovative formulation, helping our customers do more jobs in less time.”

BASF says that Glasurit 100 Line is the first basecoat line in the market with a VOC value below 250 grams per litre – 40 per cent below the EU solvent limit – and also exceeds all global VOC requirements. With 100 Line, BASF says Glasurit has succeeded in producing a waterborne basecoat system of unprecedented eco-effectiveness and quality.

The company didn’t stop there, saying that in addition to its excellent colour stability, robustness in application and its environmental attributes, 100 Line is “the most innovative and sustainable paint system in the industry”.

“When comparing with existing basecoat lines in the market, customers can expect savings of up to 35 per cent in overall process times through faster application and shorter flash-off cycles. Another 20 per cent [in] savings can be made as material consumption is reduced,” said Mark Spiteri, National Sales Manager at BASF Australia. “The opportunity for body shops to generate more revenue through optimising operating costs through less product consumption, new pigment technology and better hiding power will elevate body shop business efficiency.”

BASF also mentioned Glasurit’s digital colour management solutions and its advanced RatioScan 12/6 spectrophotometer, which allows customers to easily and quickly identify the precise colour required, while gaining access to millions of colour formulas.

BASF noted positive early feedback by customers who participated in a trial of the system before today’s launch.

“We’re finding the colours are more in line with what OEM factories have been producing on the vehicle, resulting in less colour variations,” said Peter Sparks, Autobody Manager at Mercedes Benz Brighton in Melbourne. “The drying time is much quicker and harder, which I know our technicians really appreciated during the painting process. We’re also using less product per application and have found we save around 25 per cent of time for an average size job, which then allows us to increase throughput through the business.”

Glasurit 100 Line customers will also benefit from a broad range of tools and services to optimise processes at all levels and make day-to-day work easier. One example is Perform100, which provides all key figures at a glance, helping body shop managers to always have a clear overview of how their business is operating. Another is Solve100, which provides express technical support and colour service.

The new basecoat line is now available through your local approved Glasurit distributor.