A total of 16 German companies are presenting their products and services at Automechanika Shanghai 2020, with most participating in the German Pavilion. The event will run from 2 to 5 December, and will feature the ‘AMS Live’ digital platform to allow visitors who can’t make it to China to attend online.
The German exhibitors are BASF, Elring Klinger, ERC Additiv, GS-Autoteile, Blitz Oil, Liqui Moly, Mapco Autotechnik, MASTER Sport-Automobiltechnik, Phototherm Dr. Petry, ROWE Mineraloelwerk, Schaeferbarthold, SEG Automotive, Shanghai GungHo International Trading Co. / Autotestgeraete Leitenberger, Shanghai Pingo Industrial, Valiant Auto Parts Co. and Otto Zimmermann.
“Automechanika Shanghai offers us an opportunity to maintain contact with our customers on location while also reaching potential new customers,” said Berndt Kautter, Managing Director of Phototherm Dr. Petry. “I believe that maintaining personal contact is particularly important the way things are today.”
“It goes without saying that the uncertainties surrounding travel regulations and protecting the health of our employees have long been of concern for our company,” said Axel Peters, Sales Manager Export at Otto Zimmermann. “Even so, we decided to exhibit at the event because in difficult times like these, direct contact with our customers is more important than ever. That is why we are putting so much emphasis this year on ensuring that our customers can speak to us and on raising the profile of our brand. Besides, the coronavirus crisis has done nothing to change the fact that there is always a demand for spare parts.
“Automechanika Shanghai is an important channel for establishing our brand in the Chinese and international market. We have had many promising talks at Automechanika Shanghai over the years that have led to new business relationships, and that is exactly what we are hoping to achieve again this year. We believe that the Chinese market offers excellent potential for expansion, and we also want to continue building our brand in neighbouring markets.”
“Following a difficult year for the global economy, we are also looking to use our first international trade fair presentation to improve our strategic position, strengthen our partnerships and business ties in China, and expand our business with our strong customers,” said Tobias Hein, Corporate Communications Manager for ROWE Marketing. “This will also be the first time that ROWE’s new brand identity, which was introduced as part of a comprehensive relaunch in March 2020, is presented internationally at an exhibition stand.”
Most of the German companies at the trade fair are presenting their products and services as part of the German Pavilion. The companies are taking advantage of the support provided by the German Federal Ministry for Economic Affairs and Energy (BMWi).
“I believe that participating in the German Pavilion is an excellent idea, because the Chinese prize German quality,” added Kautter.
Automechanika Shanghai 2020 will be held as a hybrid event, with a physical fair at the National Exhibition and Convention Center in Shanghai hosting approximately 3900 exhibitors, including the German companies, as well as the digital AMS Live platform set up to accommodate participants who are unable to travel to China. Exhibitors will be able to meet virtually with visitors from around the globe, giving them the chance to network and share ideas using various digital services including live chat, video calls and livestreams.