Alfa Romeo F1 Team Stake has announced a partnership with Fix Network that will give the aftermarket services company exposure to an international audience of more than 1.5 billion viewers. The partnership will also allow Fix Network to access the team’s expertise in areas such as aerodynamics, materials science, and data analysis, helping it apply Formula 1 know-how to new applications for its network of shops, suppliers, and ancillary services.
The Fix Network logo will appear on the inner rear wing endplates of the C43 cars of Valtteri Bottas and Zhou Guanyu, starting at the Qatar Grand Prix in Doha.
“We are thrilled to join forces with Alfa Romeo F1 Team Stake as Formula 1 stands as the premier global motorsport. Formula 1 embodies excellence, speed, and uncompromising quality, values that perfectly align with Fix Network’s unwavering commitment on a global scale,” said Steve Leal, President and CEO of Fix Network. “Collaborating with Alfa Romeo F1 Team Stake offers Fix Network a substantial opportunity for worldwide visibility and brand establishment. This partnership will unlock new avenues for our products, brands, and services, facilitating innovative connections with consumers.”
Harry Dhanjal, Global Vice President of OEM Relations and Strategic Market Development at Fix Network, said: “This partnership opens doors for Fix Network, offering valuable networking prospects that may lead to future collaborations with other businesses in existing, new and emerging markets.”
Alessandro Alunni Bravi, Alfa Romeo F1 Team Stake representative, said the team and Fix Network share a commitment to excellence. “Throughout this partnership, Alfa Romeo F1 Team Stake will help Fix Network gain exposure to the huge international audience of Formula 1, boosting their brand recognition and helping them market their products and services to a diverse and engaged global audience,” he added.
“There will also be a significant opportunity to exchange know-how, and to introduce Fix Network to fields such as materials science, in which Alfa Romeo F1 Team Stake is at the forefront of development.”
Fix Network has a presence in over 20 countries, operating more than 2,000 locally owned and run collision, glass, and mechanical repair facilities under a range of brands including Fix Auto, Novus Glass, ProColor Collision, Speedy Auto Service, Speedy Glass US, and SRP.