Fix Auto Australia has seen two of its newest franchisees fully rebrand and open for business again despite the challenges of operating during COVID-19.
The company says Fix Auto Sunshine, located in Melbourne, Victoria, and Fix Auto Northern Beaches, located in Cromer NSW, have both undertaken significant rebranding programmes for their locations to ensure they can continue to deliver the highest levels of service to their customers, while aligning with the requirements of the world’s largest independent repair network.
Both locations received extensive work to the interior and exterior of the shops, with special attention paid to customer waiting areas for increased comfort. There’s also a dedicated waiting area, refreshments and Wi-Fi for customers who are dropping off or collecting their vehicle. The franchisees also included allocated customer parking and dedicated vehicle appraisal spaces to make things easier and safer with social distancing.
“We have always had great road presence with our location and have held this prominent position for 54 years,” said John Gebing, Director and Owner of Fix Auto Sunshine. “Being able to transform our business with such a striking brand identity has been an exciting experience for us. You can imagine, after 54 years in one place, people notice when you make a change of this scale. We have also taken the opportunity to rethink the flow of customers through our shop and reconfigured the space to put the customer first and make their experience with us a truly enjoyable one. Everyone loves the new look, from customers to staff. It is just another example of how joining the network has revitalised our business.”
“We have always delivered fantastic service here, but have revelled in the opportunity to upgrade and rebrand our location to create the visual impact that reflects the professionalism and customer care we deliver daily,” said Jason Walsh, Director of Fix Auto Northern Beaches. “The feedback from customers is already very positive. We are really happy with the transformation overall.”
“The rebranding of a location is the first big change we undertake with our franchise partners,” said Stuart Faid, Head of Fix Network Australia. “It is an opportunity for them to reinvent themselves under our banner. They get to take a fresh look at how they use their site, how they handle customers and process work efficiently, make changes if needed, with our support and guidance along the way. Without a doubt, it is an invigorating experience for all involved and it is a real joy to see the passion to do great things return to a site once it is rebranded and ready to open its doors under its new identity.”