Fix Auto Australia has announced the completion of rebranding by one of its 2021 signings, Fix Auto Macarthur. Formerly known as AAA Malibu, Fix Auto Macarthur joined the growing network in May and is now ready for business under its new identity.
Aaron Samphier, Director and owner of Fix Auto Macarthur, said the past few weeks had been busy while the business prepared for the relaunch.
“Fix Auto worked with us to review our business from top to bottom,” he said. “We took the opportunity to look at everything from receiving customers into the business, estimating work, undertaking the repair process, through to how we handover completed cars at the end of it all. Fix Auto provide a complete suite of branded tools and support materials that deliver a very professional experience for our customers.
“Like most repairers, we believed we always had good processes in place. However, it has been insightful to review these with a fresh perspective and now support them with strong branding and materials. Joining the network and rebranding the business has given us all a spring in our step and we are excited about the future potential for our business working in partnership with Fix.”
Scott Holden, State General Manager NSW and QLD at Fix Auto Australia, praised Fix Auto Macarthur’s management and staff.
“Aaron has a great facility, passionate team of people and a really positive culture in his business,” said Holden. “Everyone is extremely customer focused. As with the rest of our network, what we are providing him with now is the infrastructure, support and scale of a global organisation. I am looking forward to helping Aaron and the team reach a whole new level as one of over 800 shops in the world’s largest independently owned repair network.”
Stuart Faid, Head of Fix Auto in Australia and Asia, said it has also been a busy period for the organisation, with two shops completing transitions into the network and one new signing in Melbourne. The team also had to contend with lockdowns and interstate travel restrictions as they continued to support their network.
“COVID has impacted our anticipated growth trajectory this year,” he said. “Just as we think we have put the pandemic behind us, we descend into another lockdown somewhere in the country. This creates a heightened sense of nervousness and uncertainty with repairers as they try to navigate the complexities of the day-to-day environment.
“That said, we have several more shops on target to join the network by the end of the year. The reality is things are not getting any easier in the industry and for those remaining independents out there. Whether it’s COVID or consolidation, the odds are increasingly against us.
“Uniting to achieve strength in numbers, scale and unification is the surest way to secure our businesses against the challenges ahead. This fact is no longer lost on anyone in the industry, and we look forward to welcoming many more high quality, future-focused repairers to the family in the future.”