Fix Auto Expands To The Middle East

Mondofix, owner and operator of Fix Network World, has formed a new partnership with the Middle East’s Gulf Motor Company (GMC), which is part of United Motors Group (UMG). The collaboration makes GMC the exclusive partner for Fix Auto in Saudi Arabia and the greater Gulf Cooperation Council (GCC) countries.

Starting in Saudi Arabia, six collision centres and six quick service centres will open, with the collision repair service named Fix Auto Collision and the mechanical service and repair centres called Fix Auto Service.

“This new partnership in the Middle East demonstrates our commitment to growth through rapid expansion in thriving global markets,” said Steve Leal, President and CEO of Mondofix. “It also takes place in a landmark year when the Fix Auto brand celebrates 30 years. This iconic brand was created based on a very simple idea – to unite a fragmented aftermarket industry so body shop owners can experience the power of a network while owning and operating their centres independently.”

As part of the agreement, GMC will extensively renovate and equip its facilities and retrain its existing staff to meet the standards of Fix Network World. The locations are scheduled to be operational by the fourth quarter of 2022.

“Over the years, we have been searching for the right partner to introduce our successful franchise development strategy in the Middle East,” Leal said. “GMC stood out as the obvious choice, not only for their strong reputation, but also as their business goals align strongly with ours.”

Hassan Al Shamrani, Group CEO of GMC, said the announcement will benefit motorists in Saudi Arabia and GCC countries. “In choosing to sign this agreement with Fix Network World, we are partnering with a trusted and high-quality brand, recognised around the world, that will ensure drivers and owners in Saudi Arabia and the GCC countries will be in safe hands whenever their car needs service or repairs,” he said.