Fix Auto Canterbury, one of the latest businesses to join the Fix Auto network in Australia, has completed its rebranding process and is ready for business under its new identity.
The facility in Greenacre, NSW, has undergone a significant external and internal re-branding to align with the familiar identity of the growing network. Additionally, the business has undertaken an extensive review of operating systems, tools and technology to ensure it is equipped to “deliver the highest levels of customer experience as part of the Fix Auto network”.
Simon Jia, Director of Fix Auto Canterbury, said staff have already observed a noticeable reaction to the rebranding from customers and other local businesses.
“We love the brand identity and how it unifies us with the rest of our Fix Auto family – it is clean, fresh and distinctive,” he said. “We have even started to receive repair requests from work providers using the Fix Auto network elsewhere because they now know they can rely on our shop to deliver the same high-quality work as the rest of Fix Auto Australia. It is not just how we now look – we have changed systems, processes and procedures, and are being continuously supported by Fix Auto as we grow.”
Stuart Faid, Head of Fix Auto Australia and Asia, said he is pleased with how the business approached its transformation.
“As always, the rebrand of any business requires full commitment from the owners but is often a time where the whole business gets a review,” said Faid. “It’s a perfect time to make all of those changes to how things happen in the business from a process perspective as well as how it looks and feels. Simon and the team at Fix Auto Canterbury have jumped in with both feet and gone all out to begin the journey of transformation that our network of shops experience.”
Scott Holden, Stage General Manager NSW and QLD for Fix Auto Australia, said the business has truly embraced the opportunity that comes with joining a network.
“Simon and the team simply could not wait to get going on the rebrand – they had commissioned the signage and associated trades almost before signing their agreement with us,” he said.
“They have taken the opportunity to transform their business externally and internally and are loving explaining what it all means for their business to their staff and their customers alike.”