Dick Cross Selected to Deliver Keynote Address at NACE

 Automotive Service and Repair Week (ASRW) has revealed the presenter of the Keynote address in New Orleans next month. In conjunction with DuPont Performance Coatings, ASRW revealed that Dick Cross will deliver the Keynote presentation titled “Unlock Your Hidden Greatness” at the Opening General Session scheduled for Thursday, Oct. 11, from 8:45-10 am.

Through eight “hands-on” turnarounds, more than 100 CEO consulting assignments, teaching at Harvard and two partnerships in private equity, Cross has developed a point of view about hidden greatness residing in most companies, and how to unlock it. Elaborating on concepts from his Amazon Best-Selling New Release, “Just Run It! Running an exceptional business is easier than you think,” he will deliver an easy-to-understand framework for doing your job at the top of your company, and for doing it well.

 “We are pleased to sponsor Dick Cross as the NACE keynote speaker, and show our continued support for the industry,” said Mike Bennett, marketing manager, DuPont Performance Coatings, North America. “Dick knows how to run a successful business. He will share his vision, offering a roadmap of key actionable ways to achieve business success. Attendees will leave with a feeling of empowerment, which is a great way to start ASRW.”
“Attendees are going to walk away from this session not only with a better understanding of their business, but also with practical, easy-to-implement tools for success,” said Ron Pyle, ASA president. “With roots on both sides of the industry, Dick Cross is a perfect choice for this audience and we look forward to another powerful start to ASRW.”

Dick Cross

About the Events
ASRW is scheduled for Oct. 10-13 at the Morial Convention Center in New Orleans, La., and includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), which makes it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues. The Tradeshow News Network (TSNN) recognized ASRW as a 2011 Top 250 U.S. trade show. Online housing and attendee registration are open, and provides a variety of hotel options within the vicinity of the Morial Convention Center.

NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry.

CARS – the premier event for automotive service professionals – features a high-quality education lineup led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services.

About the Sponsor
The Automotive Service Association (ASA) is the sponsor of ASRW and two of its shows, NACE and CARS. ASA is the largest international not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the automotive industry through education, legislative representation and member services.