Chip Foose has been named as the new official artist of the SEMA Show, with the legendary car builder to create original pieces of art that will be woven into signage throughout the Las Vegas Convention Center. The artwork will also be used in the show’s marketing material to help reflect each segment of the industry.
“This opportunity is allowing me to be creative in a different fashion,” Foose said. “Usually my drawings have been a tool to build the final art, which are the cars that we create at Foose Design, but these drawings are the final art to be used at the SEMA Show,” said Foose. “I’m excited to entertain and connect with SEMA Show attendees in a new way.”
Tom Gattuso, SEMA Vice President of Events, said the show is honoured to have Foose as the SEMA Show artist for the next three years. “Chip has gone above and beyond with this original artwork for the show, which will help build the best automotive trade show experience in the world. We are thrilled to share these incredible images as they will truly bring the show to the next level,” Gattuso said.
Every three years, SEMA Show features a new artist to add a level of authenticity to something that most trade shows leave to a sign designer. Foose is the fourth celebrated automotive artist to feature at the event. Previous artists are Alex Carmona, Max Grundy, and Ed Tillrock.
The 2022 SEMA Show will take place from 1 to 4 November 2022 in Las Vegas.