‘Business And Leisure’ Programme Added To Autopromotec 2022

Autopromotec will provide exhibitors and visitors to its 2022 event in Bologna with an opportunity to “combine business, culture and leisure”.

In addition to presenting innovations, exhibitors will have the chance to introduce their clients to the history, art and culture of the Motor Valley region, thanks to a series of ‘Business and Leisure’ packages.

The Ducati Experience offers the opportunity to visit the Ducati Museum and the Ducati Factory. The museum reveals the origin of the company, going deeply into its evolution and the people who made it famous, allowing visitors to admire the most loved models and learn about the most significant milestones of its street bikes and race bikes. There is also a section dedicated to the brand’s race riders, with a display of trophies and racing suits of Ducati’s great champions.

Supercar fans can attend the Lamborghini Experience, where participants will visit the Mudetec Museum (Museum of Technologies). The creations of founder Ferruccio Lamborghini will be on display, including the first examples, subsequent machines such as Miura, Countach, Diablo, and Gallardo, and the most recent Aventador and Huracan.

Additionally, visitors will have an opportunity to gain a sense of what it is like to drive one of the vehicles on display thanks to an interactive virtual reality experience. To conclude the tour, participants will see the vehicle production lines.

For people seeking culture as well as cars, there will be the opportunity to take guided tours in Bologna where visitors can experience museums, art and culinary culture. For people preferring the seaside, there will also be an opportunity to spend a few days in the Riviera Romagnola, a stretch of coast facing the Adriatic Sea in Emilia-Romagna, about an hour and a half’s drive from Bologna.

Autopromotec 2022 will take place at the Fiera di Bologna in Italy from 25 to 28 May.